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Standing Ovation for Pierre's New Innovation!
Date:1/9/2009

nate sherbet. Hola Fruta!(R) is sold in nearly 5,000 stores across the country.

"Hola Fruta!(R) has been an exciting, fun, and refreshing addition to the frozen dessert category. Our company expects Yovation(TM) to be a big hit as well," stated Pierre's Director of Marketing, Laura Hindulak.

Yovation(TM) debuts six flavors: Cookie Fudge Crunch, Double Fudge Brownie, Toasted Almond, Vanilla Bean, Vanilla Honey Granola, and Vanilla with Hola Fruta!(R) Pomegranate & Blueberry Sherbet.

Yovation(TM) provides the intrinsic benefits people want in frozen yogurt along with added probiotic benefits usually found only in refrigerated dairy yogurts -- all with the great taste people expect. The refrigerated dairy yogurt category has received a tremendous boost from the new probiotic products introduced over the past few years. Consumers are now much more aware of the benefits of probiotics and are looking for other ways of getting them into the daily diet. Yovation(TM) is positioned to fill that role.

Just as Hola Fruta!(R) invigorated the sherbet category in 2007, Yovation(TM) is also expected to expand the frozen dessert business in supermarkets. Yovation(TM) is packaged in full color, paper quart containers with eye-catching graphics and tantalizing scoop images.

A quart container of Yovation(TM) is expected to retail around $4.79-$4.99 and is certified Kosher (OU-D) by the Orthodox Union.

Pierre's Yovation(TM) joins the over 235 Pierre's products and flavors. The company is privately owned and operated with its headquarter office and production plant in Cleveland, Ohio. Known for its high quality standards and outstanding service, Pierre's Ice Cream Company is a leader in the production and distribution of premium ice creams, frozen yogurt, sherbet, sorbet, and frozen novelties for over 75 Years.

For more information about Pierre's, visit '/>"/>

SOURCE Pierre's Ice Cream Company
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