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Standing Ovation for Pierre's New Innovation!
Date:1/9/2009

CLEVELAND, Jan. 9 /PRNewswire/ -- Pierre's Ice Cream Company, makers of Hola Fruta!(R) All Natural Pure Fruit Sherbet, is launching another innovation called Yovation(TM).

(Photo: http://www.newscom.com/cgi-bin/prnh/20090109/CLF014 )

Yovation(TM) is a new premium, probiotic frozen yogurt which was inspired by the growing consumer interest and popularity of probiotic products and the recognition by the medical community of the benefits of probiotics. Yovation(TM) is available for distribution beginning this month, in six delicious flavors. The product is packaged in retail quart containers.

The Yovation(TM) formulation starts with traditional, live and active yogurt cultures and then adds a probiotic culture, GanedenBC30 (Bacillus coagulans GBI-30, 6086). GanedenBC30 overcomes the shortcomings of other commonly used probiotics in that it easily withstands industrial food manufacturing, extreme temperatures, and product shelf life. Other probiotic cultures are highly sensitive to these demands.

"Consumers want to know that when they are choosing a probiotic food product, there are enough live cells and that those cells are going to provide benefits. GanedenBC30 is superior to other probiotics not only in terms of its survivability before it is consumed, but also in that it can survive and thrive where it can do the most good once in the body," commented Ganeden CEO, Andy Lefkowitz.

Creating Yovation(TM) has been an exciting encore for the development team at Pierre's. It comes on the heels of a successful launch in 2007, of Hola Fruta!(R), a super-premium sherbet. Inspired by the goodness of antioxidant rich fruits, Hola Fruta!(R) (pronounced oh' la froo' ta) offers a variety of highly innovative and exotic flavors to the traditional sherbet category, including the first ever pomegra
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SOURCE Pierre's Ice Cream Company
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