Navigation Links
Stakeholder Communities in China and Korea – by Heartbeat Experts
Date:12/24/2012

New York, US (PRWEB) December 24, 2012

Read more white papers here: http://bit.ly/TfSWwD

A top ten multinational pharmaceutical company expanding aggressively into BRICK markets shifted investment to focus on developing relationships with KOLs and other stakeholders. Structured identification and mapping uncovered many of these stakeholders. Looking to the next step - how to engage thisrobust pool to build momentum for a new product launch in China and Korea.

The Solution
Heartbeat Experts worked with this client to build an online community, sponsored by the client. The approach was to offer stakeholders a chance to work with their peers and the life sciences company without the limitation of geography, working hours and other commitments. Such an engagement offers stakeholders a platform to work together but also to get new client data, discuss scientific issues in the disease area, and collaborate on research that benefited the client’s launch and market access. Leading KOLs were selected as chairmen who give their name behind the invitations to access a password-protected, exclusive community. This was unique in these markets; no one had built a stakeholder-driven community that excluded entry to the top stakeholders in these markets for this disease. A key element to the success of the community was the concierge services provided by Heartbeat. Stakeholders were recruited,trained, and consistently reminded of site activities. Unlike other sites where they are set up and stakeholders are left to their own will to participate, our services team for China and Korea knew we need to call each participant 3-5 times to ensure they participate in a key online activity. This not only gets the activities done, but shows a more serviced-oriented approach by the client towards their most important stakeholders.

The Result
Ninety-percent of the invited stakeholders participated in the community. This number proves that stakeholders in emerging market scan and will participate in online communities and find value from such an engagement. The perception of the client improved dramatically due to their sponsorship of the platform. Through events where new product data was shared by leading KOLs, surveys showed that stakeholder perceptions of client science changed over the course of the community.For the stakeholders themselves, they found a way to connect with new and old colleagues in a simple manner that fit their busy schedules.

For more information please contact Heartbeat experts’ Asia-pacific Headquarters:singapore(at)heartbeatexperts(dot)com

Read more white papers here: http://www.heartbeatexperts.com/knowledge-center/thought-leadership/

About Heartbeat Experts:
Heartbeat Experts is the leading stakeholder management solution provider serving 20 of the top 20 pharmaceutical companies and 18 of the top 20 medical device companies. Heartbeat Experts provides software and data for KOL identification, KOL management, pricing and reimbursement, formulary access, regulatory affairs as well as a suite of stakeholder engagement products including virtual advisory boards, HCP communities and market research. With an extensive local presence, Heartbeat Experts provides these services from eighteen offices worldwide.

For more information please contact Susie Huang, Marketing Director +1 212 941 9041

Read the full story at http://www.prweb.com/releases/heartbeat-experts-kol-man/Stakeholder-Communities/prweb10269969.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Methodist Retirement Communities Set to Open the First Memory Support Community in Huntsville, TX Area
2. University of Pennsylvania Medicine receives National Institutes of Health grant to help local communities move forward after asbestos exposure
3. New policies recognize needs of vulnerable sexual communities
4. Did Schooling Method Spread Mumps in Orthodox Jewish Communities?
5. Tobacco use more prevalent among African-American adolescents living in public housing communities
6. Despite hardships, black men in urban communities are resilient, MU researcher says
7. Family first - caring within UK Bangladeshi and Pakistani communities
8. Bioforce AG Announces Doctors Comments Showing Efficacy of Echinaforce for Immune Support Now On You Tube
9. Pigs in southern China infected with avian flu
10. Global collaborative efforts help delineate pediatric TBI in China
11. Medical Research in China Industry Research Report – Now Available from IBISWorld
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. Her son ... lash out at his family verbally and physically. , “When something upset him, he couldn’t ... would use it. He would throw rocks at my other children and say he was ...
(Date:6/24/2016)... ... June 24, 2016 , ... ... for accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas of ... AcceleDent, and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to ...
(Date:6/24/2016)... , ... June 24, 2016 , ... People across the ... Genome magazine’s Code Talker Award, an essay contest in which patients and their families ... to be presented at the 2016 National Society of Genetic Counselors (NSGC) Annual Education ...
(Date:6/24/2016)... ... June 24, 2016 , ... Puradigm® & Innovative ... has initiated cultivation and processing operations at its production facility, and opened its ... Puradigm is the manufacturer of a complete system of proactive air and surface ...
(Date:6/24/2016)... ... , ... Venture Construction Group (VCG) sponsors Luke’s Wings ... the Woodmont Country Club at 1201 Rockville Pike, Rockville, Maryland, 20852. The event ... that have been wounded in battle and their families. Venture Construction Group is a ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... startling report released today, National Safety Council research shows ... plan to eliminate prescription opioid overdoses. Prescription Nation ... the worst drug crisis in recorded U.S. history, assigned a "Making ... , New Mexico , Tennessee ... states, three – Michigan , Missouri ...
(Date:6/23/2016)... Research and Markets has announced the ... report to their offering. ... favourable commercial environment for MedImmune to enter. The US ageing ... serve to drive considerable growth for effective anti-influenza medications. The ... sales considerably, but development is still in its infancy. ...
(Date:6/23/2016)... and BOGOTA, Colombia , June 23, 2016  Astellas today announced the establishment of ... Farma Brasil as the company,s second affiliate in Latin America . ... ... Manager of Astellas Farma Colombia ... ...
Breaking Medicine Technology: