Navigation Links
Stakeholder Communities in China and Korea – by Heartbeat Experts

New York, US (PRWEB) December 24, 2012

Read more white papers here:

A top ten multinational pharmaceutical company expanding aggressively into BRICK markets shifted investment to focus on developing relationships with KOLs and other stakeholders. Structured identification and mapping uncovered many of these stakeholders. Looking to the next step - how to engage thisrobust pool to build momentum for a new product launch in China and Korea.

The Solution
Heartbeat Experts worked with this client to build an online community, sponsored by the client. The approach was to offer stakeholders a chance to work with their peers and the life sciences company without the limitation of geography, working hours and other commitments. Such an engagement offers stakeholders a platform to work together but also to get new client data, discuss scientific issues in the disease area, and collaborate on research that benefited the client’s launch and market access. Leading KOLs were selected as chairmen who give their name behind the invitations to access a password-protected, exclusive community. This was unique in these markets; no one had built a stakeholder-driven community that excluded entry to the top stakeholders in these markets for this disease. A key element to the success of the community was the concierge services provided by Heartbeat. Stakeholders were recruited,trained, and consistently reminded of site activities. Unlike other sites where they are set up and stakeholders are left to their own will to participate, our services team for China and Korea knew we need to call each participant 3-5 times to ensure they participate in a key online activity. This not only gets the activities done, but shows a more serviced-oriented approach by the client towards their most important stakeholders.

The Result
Ninety-percent of the invited stakeholders participated in the community. This number proves that stakeholders in emerging market scan and will participate in online communities and find value from such an engagement. The perception of the client improved dramatically due to their sponsorship of the platform. Through events where new product data was shared by leading KOLs, surveys showed that stakeholder perceptions of client science changed over the course of the community.For the stakeholders themselves, they found a way to connect with new and old colleagues in a simple manner that fit their busy schedules.

For more information please contact Heartbeat experts’ Asia-pacific Headquarters:singapore(at)heartbeatexperts(dot)com

Read more white papers here:

About Heartbeat Experts:
Heartbeat Experts is the leading stakeholder management solution provider serving 20 of the top 20 pharmaceutical companies and 18 of the top 20 medical device companies. Heartbeat Experts provides software and data for KOL identification, KOL management, pricing and reimbursement, formulary access, regulatory affairs as well as a suite of stakeholder engagement products including virtual advisory boards, HCP communities and market research. With an extensive local presence, Heartbeat Experts provides these services from eighteen offices worldwide.

For more information please contact Susie Huang, Marketing Director +1 212 941 9041

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Methodist Retirement Communities Set to Open the First Memory Support Community in Huntsville, TX Area
2. University of Pennsylvania Medicine receives National Institutes of Health grant to help local communities move forward after asbestos exposure
3. New policies recognize needs of vulnerable sexual communities
4. Did Schooling Method Spread Mumps in Orthodox Jewish Communities?
5. Tobacco use more prevalent among African-American adolescents living in public housing communities
6. Despite hardships, black men in urban communities are resilient, MU researcher says
7. Family first - caring within UK Bangladeshi and Pakistani communities
8. Bioforce AG Announces Doctors Comments Showing Efficacy of Echinaforce for Immune Support Now On You Tube
9. Pigs in southern China infected with avian flu
10. Global collaborative efforts help delineate pediatric TBI in China
11. Medical Research in China Industry Research Report – Now Available from IBISWorld
Post Your Comments:
(Date:6/25/2016)... ... ... Conventional wisdom preaches the benefits of moderation, whether it’s a matter of indulgence ... high can result in disappointment, perhaps even self-loathing. However, those who set the bar ... from reveals that behind the tendency to set low expectations is ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. Her ... would lash out at his family verbally and physically. , “When something upset him, he ... he would use it. He would throw rocks at my other children and say he ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... Comfort ... the American Cancer Society and the Road To Recovery® program to drive cancer patients ... seniors and other adults to ensure the highest quality of life and ongoing independence. ...
(Date:6/24/2016)... New York, NY (PRWEB) , ... June 24, ... ... lifestyle publication Haute Living, is proud to recognize Dr. Barry M. Weintraub as ... believes that “the most beautiful women in the world, and the most handsome ...
(Date:6/24/2016)... ... June 24, 2016 , ... Venture Construction Group ... Tournament held on June 20th at the Woodmont Country Club at 1201 Rockville ... an organization dedicated to helping service members that have been wounded in battle and ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... LAS VEGAS , June 26, 2016 ... movement to value-based care operating models within the health ... that enable greater financial efficiency , Deloitte offers ... address the key business issues impacting efficient cost optimization: ... alignment , These services facilitate better outcomes and ...
(Date:6/24/2016)... June 24, 2016  Collagen Matrix, Inc., ("Collagen ... and manufacturing of collagen and mineral based medical ... that Bill Messer has joined the ... further leverage the growing portfolio of oral surgery, ... Bill joins the Collagen Matrix executive team ...
(Date:6/24/2016)...   Bay Area Lyme Foundation , collaborating ... for Tick Borne Illness , Harvard Medical School ... Medicine, University of California, Berkeley, and the Veterans ... finalists of Lyme Innovation , the first ... scientists, clinicians, researchers, entrepreneurs, and investors from several ...
Breaking Medicine Technology: