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Staffing Agency Hires Local Television News Team, Launches Broadband Network for Nurses
Date:10/2/2007

SAN DIEGO, Oct. 2 /PRNewswire/ -- Access Nurses, the nation's leading travel nurse staffing agency, announced today the launch of http://www.NurseTV.com, the only Internet television network dedicated specifically to nurses and the nursing community.

NurseTV.com (NTV) features original, professionally-produced video programming on a variety of nursing and healthcare topics, including nursing news updates, education and clinical cases, profiles in nursing and travel nursing, as well as coverage of events and conferences. Headlining stories now airing on NurseTV.com include a feature on a flight nurse saving lives on board a rescue helicopter and coverage of the California Nurses Association convention and protest in Sacramento.

Access Nurses hired a top-notch local news team to launch NurseTV.com.

"We are benefiting from local television news stations cutting coverage and staff and were able to attract a very talented professional news team for the network," said Alan Braynin, CEO of Access Nurses.

Two-time Emmy Award-winning journalist Matthew Glasser is the executive producer of NurseTV.com. He and his team of local news professionals are excited about the change from television to Internet.

"Up until NurseTV, nurses and healthcare professionals didn't have a dedicated TV network covering their news, issues and concerns," said Glasser, who spent the last few years covering the healthcare and consumer beat for the San Diego CBS affiliate. "We can take people inside the world of nursing in a way no print magazine ever could. Nurses now have a single place to visit for the latest news and information."

Unlike traditional trade magazines, NurseTV.com offers viewers 24-hour access to an editorially-independent world of nursing and healthcare. When local media stations and publications are cutting back on healthcare and nursing news, NurseTV.com is filling the gap and focusing on the news that matters to the nursing field. Practicing RNs, nursing students and the healthcare population can benefit from the rich media experience. "And it's as simple as watching television," said Glasser.

Access Nurses' first media venture was 13 Weeks, a reality show about six traveling nurses on assignment in southern California. The project aimed to fight the nursing shortage and get more people excited about the profession. 13 Weeks has received 3.5 million visits, and it was the winner of the Media Award from the American Academy of Nursing. All six full-length episodes of 13 Weeks can be viewed on NurseTV.com.

Hospitals across the nation are facing a critical shortage of nurses, a crisis that is expected to grow as the baby-boomer generation continues to age. In fact, the U.S. Department of Labor predicts that the country will have more than 600,000 unfilled nursing positions by the year 2020. "Registered nurses are projected to create the second largest number of new jobs among all occupations," according to the U.S. Department of Labor.

"We hope that NurseTV.com will give the general public a realistic window into the lives of nurses and encourage more people to join the profession," said Braynin.

About NurseTV.com

NurseTV.com (NTV) is the Internet television network for nurses, and it is the only broadband network devoted exclusively to the nursing profession. NTV features original video programming on a variety of nursing and healthcare topics, including news updates, interviews, profiles and feature stories, clinical information and travel nursing, plus coverage of events and conferences.

Using advanced video technology, high-quality streaming video and an easy- to-use Web portal, NTV provides nurses, healthcare professionals and consumers with 24-hour-a-day access to the latest in nursing news, information and entertainment. And by traveling the nation in search of nursing news and stories, the NTV news team provides viewers with unprecedented access into the world of nursing.

About Access Nurses

Access Nurses is a leading JCAHO-certified healthcare staffing firm specializing in providing travel nursing, per diem and contract staffing solutions to more than 2,000 acute care facilities across the United States. The company is based in San Diego, Calif. For more information on Access Nurses, visit http://www.accessnurses.com.

For More Information Contact:

Emily Aschbrenner

Access Nurses

tel: 858.525.0395

email: easchbrenner@accessnurses.com


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SOURCE Access Nurses
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