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St.Vincent and Publicis Indianapolis Receive National Service Industry Advertising Awards
Date:1/31/2008

Long-time local partners cite proprietary research, strategic planning and

superior creative as keys to their success

INDIANAPOLIS, Jan. 31 /PRNewswire/ -- On the heels of winning two major national advertising awards at the Consumer Health World Conference in Chicago this fall, St.Vincent Hospitals and its advertising agency Publicis Indianapolis have again taken top honors in a national awards program.

The Service Industry Advertising Awards (SIAA) revealed this week that St.Vincent and Publicis jointly earned four Gold Awards and one Merit Award for:

-- New Media (web site) Category, MyStory.Stvincent.org -- Gold Award

-- St.Vincent Hospitals

-- Peyton Manning Children's Hospital at St.Vincent

-- St.Vincent Women's Hospital

-- St.Vincent Bariatric Center of Excellence

-- Radio Advertising Category, Tiny Successes Quads -- Gold Award

-- St.Vincent Women's Hospital

-- Magazine Ad Category, Pediatrics Specialty Care/Nicholas -- Gold Award

-- Peyton Manning Children's Hospital at St.Vincent

-- Publication/In House Category, Healthy Spirit Magazine -- Gold Award

-- St.Vincent Hospitals

-- Total Advertising Campaign Category, Pediatrics Specialty/Nicholas --

Merit Award

-- Peyton Manning Children's Hospital at St.Vincent

Nearly 2,000 entries from all 50 states were received in this year's Service Industry Advertising Awards. A national panel of judges evaluated and rated entries in twelve groups and twenty-seven categories. According to SIAA Executive Director Jan Michael Lok, more than 250 advertising agencies and 800 service institutions participated in the fifth annual SIAA Awards, making it the fastest growing advertising awards program in the country. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content.

"It is wonderful to have received so many national advertising awards in the past six months," said Anjie Britton, executive director of Communications and Marketing for St.Vincent Hospitals. "We know from our research that we are effectively communicating the St.Vincent brand and the quality of care and services through our advertising, but to receive national recognition for the hard work of our internal marketing team and advertising agency is particularly rewarding."

Tom Hirschauer, president of Publicis Indianapolis, said that a proprietary research study called Touchpoints(TM) from its media planning and buying partner, Optimedia, was critical to the success of the St.Vincent advertising campaigns.

"In today's saturated media environment, understanding consumer behavior isn't an advantage, it's a requirement for any campaign that is expected to deliver a high return on investment," Hirschauer said. "Combining that research with our strategic planning and creative development processes leads to advertising that builds brands and drives sales."

About Publicis:

As part of Publicis Groupe, one of the world's largest advertising and media services conglomerates, Publicis Indianapolis provides a wide range of corporate communication and media services, including creative advertising, media and campaign planning, marketing, and public relations.

About St.Vincent Hospitals and Health Services

Launched by four Daughters of Charity who arrived in Indianapolis in 1881 with $34.77 in their pockets, the mission of St.Vincent is to treat the poor and sick by following our Core Values of Service to the Poor, Reverence, Integrity, Wisdom, Creativity and Dedication. Our healthcare ministry has grown to include St.Vincent Indianapolis Hospital, Peyton Manning Children's Hospital at St.Vincent, St.Vincent Women's Hospital, the St.Vincent Pediatric Rehabilitation Center and the St.Vincent Stress Center. St.Vincent is known for programs in cardiology and neurosciences and holds the Certification for Disease Specific Care in Joint Replacement and Primary Stroke Center from the Joint Commission on Accreditation of Healthcare Organizations. The ageless mission of St.Vincent remains unchanged: to minister to the minds, bodies and spirits of those in need.

Media Contact:

Joshua Hall, Publicis, 317-644-8116

joshua.hall@publicis-usa.com


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SOURCE Publicis Indianapolis
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