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St. Jude Ranked the Most Trusted Charity in the U.S. in New Harris Interactive Survey
Date:3/10/2010

Respondents Also Listed St. Jude Second in Brand Equity

MEMPHIS, Tenn. , March 10 /PRNewswire-USNewswire/ -- St. Jude Children's Research Hospital is the charity ranked highest in trust in the United States, according to a public survey conducted by the international research firm Harris Interactive.

The 2010 Harris Poll EquiTrend®, released March 4, also reported that St. Jude ranked second among the nation's top charities in overall brand equity.

"This is an affirmation of the value of the lifesaving work St. Jude Children's Research Hospital has been conducting for almost 50 years," said Dr. William E. Evans, CEO and director of St. Jude. "The American public has embraced Danny Thomas' dream that 'no child should die in the dawn of life,' and we have worked tirelessly to advance that mission."

In addition to finishing first in the trust category, and second in total brand equity, respondents listed St. Jude thir
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SOURCE St. Jude Children's Research Hospital
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