"Inspiration is our big opportunity," said Delaney. "There's health news coming out every day, but the inspiration piece isn't played up enough. We can show people how a healthy, balanced life is achievable, by celebrating people and circumstances that readers can identify with."
"It's not just Lisa's credentials we are thrilled about, it's her personality," said Dick Porter, CEO of Publishing Group of America. "She'll infuse the brand with a unique, personable, lively tone. She's a role model people can relate to, and her context will really resonate with our audience."
About Publishing Group of America
Franklin, TN-based Publishing Group of America publishes American Profile, Relish and Texas Profile magazines. American Profile debuted in April 2000 as the second largest publishing launch in U.S. history; it is distributed through more than 1,400 newspapers with a combined circulation of 9.8 million. Relish debuted in February 2006 as the largest advertising-supported food magazine, with a circulation of 6.8 million via newspapers, and has grown to 12 million effective January 2008. Texas Profile debuted in September 2006 with a circulation of 625,000 and has grown to 740,000 via newspapers. Spry launches in September 2008 with a circulation of 9 million. The company publishes a series of cookbooks ("Hometown Recipes") and custom publications, and operates Hometown Content, a syndicated news service for print and web, and Hometown Promotions, an integrated marketing service. The company has offices in New York, Los Angeles, Chicago, Detroit and Franklin, TN.
|SOURCE Publishing Group of America|
Copyright©2008 PR Newswire.
All rights reserved