"Our stories are causative and solutions-oriented," said Lisa Delaney, editor of Spry. "We're showing people you don't have to go through a dramatic, life-changing incident. Flipping the switch to a healthier life can be as simple as meeting somebody like you who has made a change themselves."
The companion site, http://www.spryliving.com, designed to "give you all the tools and motivation you need to live healthier and happier every day," has immediately come alive with community conversations. In particular, the Dream it, Do it Diary, brings people together nationwide in support of common goals such as losing weight and saving for something big.
"There's inspiration everywhere," said Delaney, a marathoner who authored the bestseller "Secrets of a Former Fat Girl" and launched the nationwide running club Girls Gotta Move. "Just look at the people around you in a positive light and see what you can take from them."
An impressive slate of advertisers, led by Campbell, Quaker, and Ambien, has already bought into the premise. "These companies recognize the power of fast branding," said Bob Mattone, publisher of Spry. "We're delivering more than 20 million in total audience that is timed to the week. That translates into real power at retail in an ultra-competitive market."
About Publishing Group of America
Franklin, TN-based Publishing Group of America publishes American
Profile, Relish, Spry and Texas Profile magazines. American Profile debuted
in April 2000 as the second largest publishing launch in U.S. history; it
is distributed through more than 1,400 n
|SOURCE Publishing Group of America|
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