Navigation Links
Spry Debuts with 'Inspiration Everywhere'
Date:9/23/2008

Publishing Group of America monthly beats projected 9 million-circulation by more than 200,000 copies and debuts with fully integrated website and community dialogue.

"Shatters the myth that there is no room for mass-distributed magazines anymore."

FRANKLIN, Tenn., Sept. 23 /PRNewswire/ -- Spry, the monthly health and fitness magazine delivered via newspapers, has hit the market with a full complement of advertisers, stories that inspire, and a larger circulation than originally estimated.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080923/NY34625 )

While the original projection was 9 million, the actual circulation for the launch issue reached more than 9.2 million. Among the newspapers that are carrying Spry are The Washington Times, The Florida Times Union, The New York Daily News, The San Jose Mercury News, and The Los Angeles Daily News.

"Response speaks for itself," said Jerry Lyles, SVP/publisher relations for Publishing Group of America. "There is a clear need for authoritative health and fitness content people can relate to personally in a magazine format."

"Spry shatters the myth that there is no room for mass-distributed magazines anymore," said Samir Husni, chair of the journalism department at The University of Mississippi and widely known as Mr. Magazine(TM). "Spry provides clear evidence that a well targeted, special-interest publication, can and will make it in today's marketplace. It's a great addition to American Profile and Relish, winners of Mr. Magazine's Hottest Launch of the Year in 2000 and 2006, respectively."

The debut issue pays off on the brand promise--"Celebrating the vitality in all of us"--with a range of articles that find inspiration in everyday things, places and people. From a "checkup checklist" for boosting physical and emotional well-being to the water-bottle secret to a tighter stomach, the emphasis is on taking charge of your own health. Even the cover story on Mary Blackmon, a 41-year-old Internet entrepreneur from Los Angeles, tells a simple tale of transformation: how a massage reset her priorities and ultimately led to a new business, Spa-Addicts.com, which offers discounts to spas around the country.

"Our stories are causative and solutions-oriented," said Lisa Delaney, editor of Spry. "We're showing people you don't have to go through a dramatic, life-changing incident. Flipping the switch to a healthier life can be as simple as meeting somebody like you who has made a change themselves."

The companion site, http://www.spryliving.com, designed to "give you all the tools and motivation you need to live healthier and happier every day," has immediately come alive with community conversations. In particular, the Dream it, Do it Diary, brings people together nationwide in support of common goals such as losing weight and saving for something big.

"There's inspiration everywhere," said Delaney, a marathoner who authored the bestseller "Secrets of a Former Fat Girl" and launched the nationwide running club Girls Gotta Move. "Just look at the people around you in a positive light and see what you can take from them."

An impressive slate of advertisers, led by Campbell, Quaker, and Ambien, has already bought into the premise. "These companies recognize the power of fast branding," said Bob Mattone, publisher of Spry. "We're delivering more than 20 million in total audience that is timed to the week. That translates into real power at retail in an ultra-competitive market."

About Publishing Group of America

Franklin, TN-based Publishing Group of America publishes American Profile, Relish, Spry and Texas Profile magazines. American Profile debuted in April 2000 as the second largest publishing launch in U.S. history; it is distributed through more than 1,400 newspapers with a combined circulation of 9.8 million. Relish debuted in February 2006 as the largest advertising-supported food magazine, with a circulation of 6.8 million via newspapers, grew to 12 million effective January 2008, and increases to 15 million in January 2009. Texas Profile debuted in September 2006 with a circulation of 625,000 and has grown to 740,000 via newspapers. Spry launched in September 2008 with a circulation of 9 million. The company publishes a series of cookbooks ("Hometown Recipes") and custom publications, and operates Hometown Content, a syndicated news service for print and web, and Hometown Promotions, an integrated marketing service. The company has offices in New York, Los Angeles, Chicago, Detroit, San Francisco and Franklin, TN.


'/>"/>
SOURCE Publishing Group of America
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Award-winning QUITPLAN(R) Services Billboard Debuts in Rogers
2. Virgin America Airline Debuts With MedAire Services
3. Mirixa Debuts New Clinical Technology Solutions for Enhancing Patient Care
4. Mirixa Debuts RxFYI - a Free Pharmacy-Published Health eNewsletter Building Patient Loyalty and Generating Revenue
5. Health Insurance Finders Debuts A Comprehensive Guide to Family Health Insurance
6. Rutgers biomaterial debuts in clinical trials of new stent
7. Long Term Care Newsletter Debuts, Published by LTC Financial Partners; Advice on Living Better, Not Just Longer, With Financial Protection
8. Omnicell Debuts Industrys First Total Automated Patient-Specific Management Solution
9. A Whole New Sandwich Debuts in the Freezer Aisle: LEAN POCKETS(R) Brand Introduces Latest Whole Grain Varieties
10. Two Little Hands Productions, Creators of Popular Childrens TV Series Signing Time, Debuts Second Season at This Years Toy Fair 2008
11. Merging discovery with therapy: Second generation memory care debuts
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/22/2017)... ... February 22, 2017 , ... In ... reported skipping doses or not filling a prescription because they could not afford ... cost-related problems getting medications were 30-60%*. At the same time, hospitals, ...
(Date:2/22/2017)... , ... February 22, 2017 , ... Using the power ... utilizing a simple online checklist. Over a period of just 24 months, thousands of ... of an online checklist called T.A.D. , “The internet is not getting quieter. In ...
(Date:2/22/2017)... TX (PRWEB) , ... February 22, 2017 , ... ... the launch of ProGen™ PRP, the latest innovation in the delivery of Platelet ... wound care, aesthetics, cardiovascular and pain management, to accelerate tissue synthesis and provide ...
(Date:2/22/2017)... ... ... Super-Sod will attend the Athens Home Show with a brand new look during ... simple Athens Home Show booth of 2016, this year’s exhibit space includes recycled display ... constructed furniture from recycled pallet wood at the Super-Sod farm in Fort Valley, Georgia. ...
(Date:2/22/2017)... ... February 22, 2017 , ... ... with so many different solutions on the market, it is easy to start ... Texas Premier Locksmith offers a complimentary security consultation. , Home Security Hardware ...
Breaking Medicine News(10 mins):
(Date:2/22/2017)... PORTLAND, Oregon and PUNE, India , February 22, 2017 ... that the global market was valued at $3,453 million in 2015 and is projected ... to 2022. The arthroscopic implants segment held nearly two-fifths of the total market in ... ... Allied Market Research Logo ...
(Date:2/22/2017)... , Feb. 22, 2017   Protein Sciences ... of Flublok® Influenza Vaccine , announced today that ... for Influenza Vaccine Introduction (PIVI) and the Mongolian Ministry ... impacts of the flu.  The doses of Flublok have ... Mongolia for health care workers, pregnant ...
(Date:2/22/2017)... Pharma announced today the completion of its executive management ... were added to form an executive team that will ... the implementation and administration of its newly executed strategic ... companies. Effective as of February ... following eight members reporting to Robert DiCrisci : ...
Breaking Medicine Technology: