Publishing Group of America monthly beats projected 9 million-circulation by more than 200,000 copies and debuts with fully integrated website and community dialogue.
"Shatters the myth that there is no room for mass-distributed magazines anymore."
FRANKLIN, Tenn., Sept. 23 /PRNewswire/ -- Spry, the monthly health and fitness magazine delivered via newspapers, has hit the market with a full complement of advertisers, stories that inspire, and a larger circulation than originally estimated.
While the original projection was 9 million, the actual circulation for the launch issue reached more than 9.2 million. Among the newspapers that are carrying Spry are The Washington Times, The Florida Times Union, The New York Daily News, The San Jose Mercury News, and The Los Angeles Daily News.
"Response speaks for itself," said Jerry Lyles, SVP/publisher relations for Publishing Group of America. "There is a clear need for authoritative health and fitness content people can relate to personally in a magazine format."
"Spry shatters the myth that there is no room for mass-distributed magazines anymore," said Samir Husni, chair of the journalism department at The University of Mississippi and widely known as Mr. Magazine(TM). "Spry provides clear evidence that a well targeted, special-interest publication, can and will make it in today's marketplace. It's a great addition to American Profile and Relish, winners of Mr. Magazine's Hottest Launch of the Year in 2000 and 2006, respectively."
The debut issue pays off on the brand promise--"Celebrating the vitality in all of us"--with a range of articles that find inspiration in everyday things, places and people. From a "checkup checklist" for boosting physical and emotional well-being to the water-bottle secret to a tighter stomach, the emphasis is on taking charge of your own health. Even the cover story on Mary Blackmon, a 41-year-old Internet entrepreneur from Los Angeles, tells a simple tale of transformation: how a massage reset her priorities and ultimately led to a new business, Spa-Addicts.com, which offers discounts to spas around the country.
"Our stories are causative and solutions-oriented," said Lisa Delaney, editor of Spry. "We're showing people you don't have to go through a dramatic, life-changing incident. Flipping the switch to a healthier life can be as simple as meeting somebody like you who has made a change themselves."
The companion site, http://www.spryliving.com, designed to "give you all the tools and motivation you need to live healthier and happier every day," has immediately come alive with community conversations. In particular, the Dream it, Do it Diary, brings people together nationwide in support of common goals such as losing weight and saving for something big.
"There's inspiration everywhere," said Delaney, a marathoner who authored the bestseller "Secrets of a Former Fat Girl" and launched the nationwide running club Girls Gotta Move. "Just look at the people around you in a positive light and see what you can take from them."
An impressive slate of advertisers, led by Campbell, Quaker, and Ambien, has already bought into the premise. "These companies recognize the power of fast branding," said Bob Mattone, publisher of Spry. "We're delivering more than 20 million in total audience that is timed to the week. That translates into real power at retail in an ultra-competitive market."
About Publishing Group of America
Franklin, TN-based Publishing Group of America publishes American Profile, Relish, Spry and Texas Profile magazines. American Profile debuted in April 2000 as the second largest publishing launch in U.S. history; it is distributed through more than 1,400 newspapers with a combined circulation of 9.8 million. Relish debuted in February 2006 as the largest advertising-supported food magazine, with a circulation of 6.8 million via newspapers, grew to 12 million effective January 2008, and increases to 15 million in January 2009. Texas Profile debuted in September 2006 with a circulation of 625,000 and has grown to 740,000 via newspapers. Spry launched in September 2008 with a circulation of 9 million. The company publishes a series of cookbooks ("Hometown Recipes") and custom publications, and operates Hometown Content, a syndicated news service for print and web, and Hometown Promotions, an integrated marketing service. The company has offices in New York, Los Angeles, Chicago, Detroit, San Francisco and Franklin, TN.
|SOURCE Publishing Group of America|
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