Navigation Links
Spry Debuts with 'Inspiration Everywhere'
Date:9/23/2008

Publishing Group of America monthly beats projected 9 million-circulation by more than 200,000 copies and debuts with fully integrated website and community dialogue.

"Shatters the myth that there is no room for mass-distributed magazines anymore."

FRANKLIN, Tenn., Sept. 23 /PRNewswire/ -- Spry, the monthly health and fitness magazine delivered via newspapers, has hit the market with a full complement of advertisers, stories that inspire, and a larger circulation than originally estimated.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080923/NY34625 )

While the original projection was 9 million, the actual circulation for the launch issue reached more than 9.2 million. Among the newspapers that are carrying Spry are The Washington Times, The Florida Times Union, The New York Daily News, The San Jose Mercury News, and The Los Angeles Daily News.

"Response speaks for itself," said Jerry Lyles, SVP/publisher relations for Publishing Group of America. "There is a clear need for authoritative health and fitness content people can relate to personally in a magazine format."

"Spry shatters the myth that there is no room for mass-distributed magazines anymore," said Samir Husni, chair of the journalism department at The University of Mississippi and widely known as Mr. Magazine(TM). "Spry provides clear evidence that a well targeted, special-interest publication, can and will make it in today's marketplace. It's a great addition to American Profile and Relish, winners of Mr. Magazine's Hottest Launch of the Year in 2000 and 2006, respectively."

The debut issue pays off on the brand promise--"Celebrating the vitality in all of us"--with a range of articles that find inspiration in everyday things, places and people. From a "checkup checklist" for boosting physical and emotional well-being to the water-bottle secret to a tighter stomach, the emphasis is on taking charge of your own health. Even the cover story on Mary Blackmon, a 41-year-old Internet entrepreneur from Los Angeles, tells a simple tale of transformation: how a massage reset her priorities and ultimately led to a new business, Spa-Addicts.com, which offers discounts to spas around the country.

"Our stories are causative and solutions-oriented," said Lisa Delaney, editor of Spry. "We're showing people you don't have to go through a dramatic, life-changing incident. Flipping the switch to a healthier life can be as simple as meeting somebody like you who has made a change themselves."

The companion site, http://www.spryliving.com, designed to "give you all the tools and motivation you need to live healthier and happier every day," has immediately come alive with community conversations. In particular, the Dream it, Do it Diary, brings people together nationwide in support of common goals such as losing weight and saving for something big.

"There's inspiration everywhere," said Delaney, a marathoner who authored the bestseller "Secrets of a Former Fat Girl" and launched the nationwide running club Girls Gotta Move. "Just look at the people around you in a positive light and see what you can take from them."

An impressive slate of advertisers, led by Campbell, Quaker, and Ambien, has already bought into the premise. "These companies recognize the power of fast branding," said Bob Mattone, publisher of Spry. "We're delivering more than 20 million in total audience that is timed to the week. That translates into real power at retail in an ultra-competitive market."

About Publishing Group of America

Franklin, TN-based Publishing Group of America publishes American Profile, Relish, Spry and Texas Profile magazines. American Profile debuted in April 2000 as the second largest publishing launch in U.S. history; it is distributed through more than 1,400 newspapers with a combined circulation of 9.8 million. Relish debuted in February 2006 as the largest advertising-supported food magazine, with a circulation of 6.8 million via newspapers, grew to 12 million effective January 2008, and increases to 15 million in January 2009. Texas Profile debuted in September 2006 with a circulation of 625,000 and has grown to 740,000 via newspapers. Spry launched in September 2008 with a circulation of 9 million. The company publishes a series of cookbooks ("Hometown Recipes") and custom publications, and operates Hometown Content, a syndicated news service for print and web, and Hometown Promotions, an integrated marketing service. The company has offices in New York, Los Angeles, Chicago, Detroit, San Francisco and Franklin, TN.


'/>"/>
SOURCE Publishing Group of America
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Award-winning QUITPLAN(R) Services Billboard Debuts in Rogers
2. Virgin America Airline Debuts With MedAire Services
3. Mirixa Debuts New Clinical Technology Solutions for Enhancing Patient Care
4. Mirixa Debuts RxFYI - a Free Pharmacy-Published Health eNewsletter Building Patient Loyalty and Generating Revenue
5. Health Insurance Finders Debuts A Comprehensive Guide to Family Health Insurance
6. Rutgers biomaterial debuts in clinical trials of new stent
7. Long Term Care Newsletter Debuts, Published by LTC Financial Partners; Advice on Living Better, Not Just Longer, With Financial Protection
8. Omnicell Debuts Industrys First Total Automated Patient-Specific Management Solution
9. A Whole New Sandwich Debuts in the Freezer Aisle: LEAN POCKETS(R) Brand Introduces Latest Whole Grain Varieties
10. Two Little Hands Productions, Creators of Popular Childrens TV Series Signing Time, Debuts Second Season at This Years Toy Fair 2008
11. Merging discovery with therapy: Second generation memory care debuts
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2017)... ... 2017 , ... The Radiology Business Management Association (RBMA) ... legislative activity and the latest regulatory concerns impacting RBMA members. The Legislative Education ... will continue through Monday, Sept. 11, at the Ritz-Carlton, Tysons Corner in Mclean, ...
(Date:5/26/2017)... (PRWEB) , ... May 26, 2017 , ... A new ... states with the healthiest seniors are located in the Midwest. With the average cost ... and more people are concerned with both the quality and affordability of where they ...
(Date:5/26/2017)... ... ... On May 24, the Congressional Budget Office (CBO) projected that the amended ... would result in 23 million Americans losing their health insurance by 2026 as compared ... Affordable Care Act (ACA). , “It is clear from the CBO analysis that ...
(Date:5/26/2017)... ... May 26, 2017 , ... Silver Birch of Hammond, ... is located on more than four acres of land at 5620 Sohl Avenue in ... The 103,000 square-foot building includes 125 studio and one-bedroom apartments. Each of the private ...
(Date:5/26/2017)... ... May 26, 2017 , ... “When the Stars Lead Home”: ... the creation of published author Laura Weigel Douglas, an avid reader who lives in ... house that sometimes feels like Green Hills Adventure Camp. She couldn’t be more grateful. ...
Breaking Medicine News(10 mins):
(Date:5/4/2017)... May 4, 2017 Clarius Mobile Health, ... handheld ultrasound scanners this week at the American ... (ACOG) in San Diego, CA ... "Clarius is the perfect tool for clinicians to ... rate, and evaluate pregnancy-related complications like ectopic pregnancy ...
(Date:5/4/2017)... , May 4, 2017   BioLife Solutions ... developer, manufacturer and marketer of proprietary clinical grade ... ("BioLife" or the "Company"), today announced that the Company,s ... market close on Thursday, May 11, 2017, and that ... webcast at 1:30 p.m. PT that afternoon. Management will ...
(Date:5/3/2017)... Pa. , May 3, 2017  West ... in innovative solutions for injectable drug administration, announced ... Scientific Affairs and Technical Services, and Diane ... workshops and offering presentations focused on West,s expertise ... injectable products, as well as providing commentary on ...
Breaking Medicine Technology: