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Spry Debuts with 'Inspiration Everywhere'
Date:9/23/2008

Publishing Group of America monthly beats projected 9 million-circulation by more than 200,000 copies and debuts with fully integrated website and community dialogue.

"Shatters the myth that there is no room for mass-distributed magazines anymore."

FRANKLIN, Tenn., Sept. 23 /PRNewswire/ -- Spry, the monthly health and fitness magazine delivered via newspapers, has hit the market with a full complement of advertisers, stories that inspire, and a larger circulation than originally estimated.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080923/NY34625 )

While the original projection was 9 million, the actual circulation for the launch issue reached more than 9.2 million. Among the newspapers that are carrying Spry are The Washington Times, The Florida Times Union, The New York Daily News, The San Jose Mercury News, and The Los Angeles Daily News.

"Response speaks for itself," said Jerry Lyles, SVP/publisher relations for Publishing Group of America. "There is a clear need for authoritative health and fitness content people can relate to personally in a magazine format."

"Spry shatters the myth that there is no room for mass-distributed magazines anymore," said Samir Husni, chair of the journalism department at The University of Mississippi and widely known as Mr. Magazine(TM). "Spry provides clear evidence that a well targeted, special-interest publication, can and will make it in today's marketplace. It's a great addition to American Profile and Relish, winners of Mr. Magazine's Hottest Launch of the Year in 2000 and 2006, respectively."

The debut issue pays off on the brand promise--"Celebrating the vitality in all of us"--with a range of articles that find inspiration in everyday things, places and people. From a "checkup checklist" for boosting physical and emotional well-being to the water-bottle secret to a tighter stomach, the
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SOURCE Publishing Group of America
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