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Sprouting Up: Vegetable Farming in Canada Industry Market Research Report Now Available from IBISWorld
Date:6/11/2013

Los Angeles, CA (PRWEB) June 11, 2013

The Vegetable Farming industry has experienced steady growth over the five years to 2013, mainly due to the fact that vegetables are a staple in the Canadian diet. Health benefits of vegetable consumption continue to make headlines in media, further boosted by expanding per capita disposable income and demand from food-service industries. Furthermore, according to IBISWorld industry analyst Agiimaa Kruchkin, “total health expenditure in Canada has been on a rise, fuelling industry revenue.” As such, industry revenue has increased at an estimated annualized rate of 2.7% to total $3.5 billion over the five years to 2013, including an anticipated 3.9% jump in 2013 alone. This growth has taken place despite falling per capita vegetable consumption in Canada since 2009 because consumers have begun switching from processed vegetable products back to fresh veggies, which dictate a price premium.

Over the past five years, imports have continued to satisfy a significant share of domestic demand for fresh produce, growing at an average rate of 1.8% per year to $2.3 billion in 2013. “Imported vegetables are usually priced lower than domestically grown ones, which makes them attractive to downstream supermarkets and food-service companies,” Kruchkin says. “Over the five years through 2018, expansion in fresh vegetable imports is projected to continue.”

Despite the recent challenges, Canadians' appetite for vegetable products is here to stay. Vegetable consumption has plenty of room to grow to meet domestic dietary standards. IBISWorld expects the joint efforts of Vegetable Farming industry<
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