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Spring Shape Up: No More Excuses
Date:2/3/2009

their fitness clothes for other activities beyond exercise, 69 percent cited comfort, 27 percent said they like feeling and looking sporty and 15 percent of women said the clothes remind them they did something good for themselves

I can't afford to exercise...

  • Only one percent of women already exercising said they have stopped exercising due to the current economic environment
  • Thirty (30) percent of women surveyed aren't cutting back on any fitness expenses at all
  • Yet, 55 percent of women are choosing to exercise at home or outside

I have nothing to fun to wear...

  • More than half of women surveyed (53 percent) and 60 percent of women ages 25-34 said they are more likely to work out if their outfit is stylish and well made
  • About half of respondents (49 percent) said that investing in new workout clothes helps them sustain a fitness regime

Zobha survey of 1,000 US women respondents 18+ conducted in November 2008 with +/- 3% error rate and 95% level of confidence.

About Zobha

Zobha was born from a desire to create superior performance yoga and fitness apparel with a distinctive design aesthetic and a brand that inspires and fosters the grace that lives within each human heart. "Zobha" is a Sanskrit word meaning grace, beauty and brilliance. Our apparel is designed to promote easy, elegant movement and offers exceptional fabrication, fit and performance characteristics. Zobha's founder and CEO, Jamie Hanna, is a Yoga Alliance-certified instructor with a business background in apparel and sourcing, and a life-long interest in fashion, design and art. The complete Zobha line is available at zobha.com and at select specialty retailers where our message of gra
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SOURCE Zobha
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