New Survey Reveals: Workout Wear Gets Women To Exercise; Regimes Continue Despite Weak Economy
NEW YORK, Feb. 3 /PRNewswire/ -- Dress for success is moving from work to workout according to a new survey released today by Zobha yoga and fitness apparel that looks at women's views on exercise regimes and fitness fashion. The survey found that not only are fitness clothes playing a significant role in women's everyday wardrobe, but wearing the stylish gear can actually inspire and motivate women to achieve their goal: exercise.
And despite the economic environment, nearly all women surveyed who currently exercise say they will continue, but about two-thirds have scaled back financially in some way.
"The survey confirms what we believe -- it is even more important to incorporate a fitness regime during tough times and we all need a bit of inspiration to make it happen," said Jamie Hanna, yoga instructor and founder of Zobha yoga and fitness apparel. "Flattering fitness clothes that perform well, wash well and are comfortable move women gracefully from daily errands to deserved exercise and make good financial sense."
The survey draws a strong link to the motivational power of a stylish, comfortable workout wardrobe to counter some popular exercise excuses:
I'm too busy to motivate...
I can't afford to exercise...
I have nothing to fun to wear...
Zobha survey of 1,000 US women respondents 18+ conducted in November 2008 with +/- 3% error rate and 95% level of confidence.
Zobha was born from a desire to create superior performance yoga and fitness apparel with a distinctive design aesthetic and a brand that inspires and fosters the grace that lives within each human heart. "Zobha" is a Sanskrit word meaning grace, beauty and brilliance. Our apparel is designed to promote easy, elegant movement and offers exceptional fabrication, fit and performance characteristics. Zobha's founder and CEO, Jamie Hanna, is a Yoga Alliance-certified instructor with a business background in apparel and sourcing, and a life-long interest in fashion, design and art. The complete Zobha line is available at zobha.com and at select specialty retailers where our message of grace and style resonates with the customer.
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