Bloomingdale, IL (PRWEB) June 04, 2013
NOW Foods, a leader in the nutritional supplements industry, is encouraging the health and wellness minded to put their best foot forward this spring and beyond. With natural and affordable product offerings in the supplements, food, sports nutrition and personal care categories, NOW is dedicated to providing comprehensive wellness solutions to meet the lifestyle needs of health-conscious consumers.
Specifically, NOW Foods recently hired Chef Suzy Singh, FOX’s “MasterChef” Season 2 Finalist, as their new R&D Corporate Chef to drive NOW® Real Food development. According to The 2012 Food and Health Survey (IFIC), natural foods and beverages continue to drive product purchase, with more than a third (36%) of Americans citing they buy foods and beverages with the word “natural” on the label. Singh will help bring natural product awareness to the broader wellness-seeking consumer community. Chef Singh is currently developing recipes and new product concepts around a brand new, allergy-friendly and gluten-free line of grains, flours and baking products, Living Now™, available this summer.
“My goal at NOW Foods is to make it easy for people to make natural products a great-tasting part of their everyday diet,” said Chef Singh. “I find that people can often be intimidated to cook with healthier products, or don’t know how to easily incorporate them into a daily diet, so I’m excited to show them the possibilities, especially with the current NOW Real Food line of products that includes natural sugar substitute BetterStevia™.” BetterStevia is an all-natural, zero-calorie sweetener with a superior, clean, sweet taste. Unlike chemical sweeteners, BetterStevia contains pure Stevia extract; easily utilized by the body and metabolized in the same way nutrients are.
New this spring are Slender Sticks™, a natural and refreshingly delicious alternative to single-serve bevera
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