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Spigit Enterprise Community Expert to Highlight Enterprise 2.0 Apps for Pharma Companies at Annual CBI eMarketing Forum
Date:3/10/2009

Closing Address Will Show How Pharmaceutical Marketers Can Leverage Social Media-Style Communities to Enhance eMarketing Initiatives

PLEASANTON, Calif., March 10 /PRNewswire/ -- Spigit, the leader in idea and innovation management software for the enterprise, announced today that company co-founder and CTO Padmanabh Dabke will deliver the closing address at the Center for Business Intelligence's 8th Annual Forum on eMarketing for the Bio/Pharmaceutical Industry at 2:30 p.m. on Wednesday, March 11 at The Westin Princeton in Princeton, NJ.

Dabke's presentation, "Enterprise 2.0 - Discover How to Leverage Online Communities to Enhance Marketing Initiatives," will highlight how pharmaceutical marketers can effectively utilize online communities to organically drive innovation, increase internal productivity and improve communication and ROI for eMarketing initiatives.

"The pharmaceuticals industry is at the forefront of innovation," Dabke said. "By leveraging community-based Enterprise 2.0 tools, pharma companies can foster vital cross-communication collaboration between employees, customers and suppliers to speed development and time to market for new discoveries and improve eMarketing initiatives."

As co-founder and CTO of Spigit, Dabke leads the development of Spigit's Enterprise 2.0 community collaboration and analytics solutions designed to enable enterprise-wide participation in the innovation process. Spigit's online collaboration platforms allow employees outside the traditional R&D circle to contribute ideas, give feedback and evaluate initiatives. Based on the popular social software model, Spigit's innovation community architecture employs advanced algorithms and customizable metrics to calculate the validity of users and content based on contributions, user reputation, community feedback and
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