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Spigit Enterprise Community Expert to Highlight Enterprise 2.0 Apps for Pharma Companies at Annual CBI eMarketing Forum
Date:3/10/2009

Closing Address Will Show How Pharmaceutical Marketers Can Leverage Social Media-Style Communities to Enhance eMarketing Initiatives

PLEASANTON, Calif., March 10 /PRNewswire/ -- Spigit, the leader in idea and innovation management software for the enterprise, announced today that company co-founder and CTO Padmanabh Dabke will deliver the closing address at the Center for Business Intelligence's 8th Annual Forum on eMarketing for the Bio/Pharmaceutical Industry at 2:30 p.m. on Wednesday, March 11 at The Westin Princeton in Princeton, NJ.

Dabke's presentation, "Enterprise 2.0 - Discover How to Leverage Online Communities to Enhance Marketing Initiatives," will highlight how pharmaceutical marketers can effectively utilize online communities to organically drive innovation, increase internal productivity and improve communication and ROI for eMarketing initiatives.

"The pharmaceuticals industry is at the forefront of innovation," Dabke said. "By leveraging community-based Enterprise 2.0 tools, pharma companies can foster vital cross-communication collaboration between employees, customers and suppliers to speed development and time to market for new discoveries and improve eMarketing initiatives."

As co-founder and CTO of Spigit, Dabke leads the development of Spigit's Enterprise 2.0 community collaboration and analytics solutions designed to enable enterprise-wide participation in the innovation process. Spigit's online collaboration platforms allow employees outside the traditional R&D circle to contribute ideas, give feedback and evaluate initiatives. Based on the popular social software model, Spigit's innovation community architecture employs advanced algorithms and customizable metrics to calculate the validity of users and content based on contributions, user reputation, community feedback and buzz, transforming employee ideas into actionable intelligence.

A demonstration of Spigit's new InnovationSpigit 2.0 will be available during the Forum.

"By bringing social media into the enterprise environment, pharmaceutical, life science and biotech firms can leverage productive conversation among employees to gain valuable insights that can help drive decision making," Dabke said.

During his presentation, Dabke will specifically address how pharmaceuticals marketers can effectively utilize online communities by adding relevance with currency, incentives and rewards, game theory and social analytics to organically drive innovation and improve the bottom line. By adapting enterprise 2.0 technology, pharmaceutical marketers can increase internal productivity and communication between the sales, research and marketing departments for more effective eMarketing initiatives.

For more information about Spigit's award-winning innovation solutions, visit www.spigit.com.

For more information about CBI's 8th Annual Forum on eMarketing for the Bio/Pharmaceutical Industry visit https://www.cbinet.com/show_conference.cfm?confCode=PC09112.

About Spigit

Spigit is the leading developer of social productivity software for enterprises to drive innovation and empower decision makers. Spigit's product offerings range from the intra-enterprise InnovationSpigit(TM) to its customer-facing IdeaSpigit solutions. Spigit currently powers innovation projects at numerous Fortune 500 companies and has been named Best of Software Interop 2008 and is listed on the AlwaysOn Global 250 list, the power list of the top 250 private global technology companies. For more information, visit www.spigit.com.


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