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Spectrum Names Katherine Maynard Chief Operating Officer
Date:6/10/2009

sibility for overall management of the firm's day-to-day operations, including client services, business development, finance and human resources.

2009 developments at Spectrum under Maynard's leadership include the opening of a New York office, the rebranding of the firm, and the launch of the Spectrum Health Value Study(TM) (www.healthvaluestudy.com), proprietary research that explores how Americans value health when they consider spending their own money.

Spectrum (spectrumscience.com) is one of the nation's leading health and science communications agencies. Independently owned, and founded by Seng in 1996, Spectrum is committed to achieving the goals of clients who are involved with issues, products, provider services or research in life and human health sciences. A full-service agency, Spectrum adopts an insight-driven approach in creating strategic frameworks for clients, supported by marketing communications, advocacy relations, public affairs, digital communications and design services. Spectrum provides global reach as the US partner and chair of GLOBALHealthPR (globalhealthpr.com), an international partnership uniting some of the world's most successful independent healthcare public relations firms and their affiliates from major markets in Europe, Asia and the Americas.


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