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Special K(R) Brand Shakes Things Up with New Weight-Management Protein Shake
Date:5/28/2009

As Kellogg increases production of the new Special K(TM) Protein Shakes, the Special K(R) brand is offering a coupon at www.specialkcoupon.com that consumers can redeem as the new shakes become available in their local markets. The brand also has established an online group at Yahoo! where women can share with one another where they were able to purchase this new offering from the Special K(R) brand. While Special K(TM) Protein Shakes will be more broadly available as the summer progresses, online outlets like SpecialK.com and Special K's Yahoo! group are great ways for consumers to learn where they can find Special K(TM) Protein Shakes in their local markets.

"We hope that through these online forums, Special K(R) women will be encouraged to reach out to one another where they connect the most to help each other find the shakes in stores and enjoy this new and highly desired product," Hatch added.

Special K(TM) Protein Shakes are the brand's debut weight-management shake and the newest addition to its ensemble of all-day, weight-management products, which includes eight varieties of cereal. The new protein shakes are the perfect grab-and-go breakfast for on-the-go women. Each shake is ready to drink and comes in a convenient, single-serving, reclosable plastic bottle -- giving women the perfect partner for all-day, weight-management success. Deliciously smooth, the shakes are available in three flavors: Milk Chocolate, French Vanilla and Strawberry.

Each meal replacement shake contains 10 grams of protein and five grams of fiber to help take the edge off hunger(1). And at 180 calories for French Vanilla and Strawberry, and 190 calories for Milk Chocolate,
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SOURCE Kellogg Company
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