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Special K(R) Brand Shakes Things Up with New Weight-Management Protein Shake
Date:5/28/2009

The Initial Rush is On, So Consumers Should Get This Deliciously Cool, Smooth Drink While It's Hot

BATTLE CREEK, Mich., May 28 /PRNewswire/ -- One of the most widely anticipated product launches of the season doesn't feature the bells and whistles of most sought-after new products, such as phones and video games, but consumers can't wait to get their hands on it just the same. Kellogg's(R) Special K(R) brand is introducing the brand's first weight-management protein shake -- featuring great taste, protein, fiber and a reclosable plastic bottle -- a creamy, delicious way to take the edge off hunger(1) and help women stay on track with their weight-management goals.

While the new Special K(TM) Protein Shakes began appearing in the diet and nutrition aisles of supermarkets nationwide as early as May 1, current supplies are already selling out nationwide. However, consumers should continue to keep an eye out for Special K(TM) Protein Shakes in the diet and nutrition aisle of their local grocery stores. Kellogg Company is working to increase production of Special K(TM) Protein Shakes to ensure that the avid fans of Special K(R) products can pick it up in their local retailer soon.

"The Special K brand is excited to introduce new Special K(TM) Protein Shakes to give weight-managers yet another simple, all-day, weight-management solution that doesn't sacrifice great taste," said LaKesha Hatch, Special K(R) brand manager, Kellogg Company. "These new shakes already are a huge hit among consumers and may be tough to find for a few months. In the meantime, we are increasing production to meet consumer demand."

Special K(TM) Coupon

As Kellogg increases production of the new Special K(TM) Protein Shakes, the Special K(R) brand is offering a coupon at www.specialkcoupon.com that consumers can redeem as the new shakes become available in their local markets. The brand also has established an online group at Yahoo! where women can share with one another where they were able to purchase this new offering from the Special K(R) brand. While Special K(TM) Protein Shakes will be more broadly available as the summer progresses, online outlets like SpecialK.com and Special K's Yahoo! group are great ways for consumers to learn where they can find Special K(TM) Protein Shakes in their local markets.

"We hope that through these online forums, Special K(R) women will be encouraged to reach out to one another where they connect the most to help each other find the shakes in stores and enjoy this new and highly desired product," Hatch added.

Special K(TM) Protein Shakes are the brand's debut weight-management shake and the newest addition to its ensemble of all-day, weight-management products, which includes eight varieties of cereal. The new protein shakes are the perfect grab-and-go breakfast for on-the-go women. Each shake is ready to drink and comes in a convenient, single-serving, reclosable plastic bottle -- giving women the perfect partner for all-day, weight-management success. Deliciously smooth, the shakes are available in three flavors: Milk Chocolate, French Vanilla and Strawberry.

Each meal replacement shake contains 10 grams of protein and five grams of fiber to help take the edge off hunger(1). And at 180 calories for French Vanilla and Strawberry, and 190 calories for Milk Chocolate, these great-tasting shakes contain vitamins A, C, D and E, along with other nutrients like calcium necessary for women managing their weight.

Shaking up the Special K Challenge(TM)

With the Special K Challenge(TM), women can get ready for bathing suit season and lose up to six pounds -- or one inch in waist circumference -- in two weeks(2). The introduction of Special K(TM) Protein Shakes gives women even more options to shake up their weight-management goals and get ready for that two-piece bathing suit. So, lounging at the pool, looking great and feeling great just got easier, especially for on-the-go women who miss a nourishing breakfast, but want something great-tasting to hold them over until lunch. For more information on new Special K(TM) Protein Shakes or to create your own Special K Challenge(TM) victory plan, visit www.SpecialK.com or search Yahoo! for "Special K." To download a coupon for Special K(TM) Protein Shakes, visit www.specialkcoupon.com.

About Kellogg Company

With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), All-Bran(R), Mini-Wheats(R) Nutri-Grain(R), Rice Krispies(R), Special K(R), Chips Deluxe(R), Famous Amos(R), Sandies(R), Bear Naked(R), Kashi(R), MorningStar Farms(R), Gardenburger(R) and Stretch Island(R). Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

(1) Special K Protein products are designed to promote a feeling of fullness by increasing daily intake of protein and fiber. See nutrition information for details.

(2) Consult your physician before starting any diet or exercise program. Average waist-circumference reduction when replacing meals with two cereal meals is 1.3 inches. Weight loss may vary.


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SOURCE Kellogg Company
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