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Special K(R) Brand Shakes Things Up with New Weight-Management Protein Shake
Date:5/28/2009

The Initial Rush is On, So Consumers Should Get This Deliciously Cool, Smooth Drink While It's Hot

BATTLE CREEK, Mich., May 28 /PRNewswire/ -- One of the most widely anticipated product launches of the season doesn't feature the bells and whistles of most sought-after new products, such as phones and video games, but consumers can't wait to get their hands on it just the same. Kellogg's(R) Special K(R) brand is introducing the brand's first weight-management protein shake -- featuring great taste, protein, fiber and a reclosable plastic bottle -- a creamy, delicious way to take the edge off hunger(1) and help women stay on track with their weight-management goals.

While the new Special K(TM) Protein Shakes began appearing in the diet and nutrition aisles of supermarkets nationwide as early as May 1, current supplies are already selling out nationwide. However, consumers should continue to keep an eye out for Special K(TM) Protein Shakes in the diet and nutrition aisle of their local grocery stores. Kellogg Company is working to increase production of Special K(TM) Protein Shakes to ensure that the avid fans of Special K(R) products can pick it up in their local retailer soon.

"The Special K brand is excited to introduce new Special K(TM) Protein Shakes to give weight-managers yet another simple, all-day, weight-management solution that doesn't sacrifice great taste," said LaKesha Hatch, Special K(R) brand manager, Kellogg Company. "These new shakes already are a huge hit among consumers and may be tough to find for a few months. In the meantime, we are increasing production to meet consumer demand."

Special K(TM) Coupon


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SOURCE Kellogg Company
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