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Southwest Ambulance Awarded Exclusive, 3-Year Contract Extension in Peoria, Arizona
Date:9/7/2007

SCOTTSDALE, Ariz., Sept. 7 /PRNewswire-FirstCall/ -- Rural/Metro Corporation (Nasdaq: RURL) announced today that its Southwest Ambulance subsidiary has been awarded a three-year contract extension to continue as the exclusive emergency ambulance provider in Peoria, Arizona. The extension period continues through August 2010.

Jack Brucker, President and Chief Executive Officer, said, "Our commitment to high-quality service enhances our ability to retain key 911-emergency contracts such as this one in the growing suburbs of metropolitan Phoenix and supports our strategic goal to fully leverage our presence in the Arizona market. We are very pleased to continue serving the City of Peoria for the long-term."

Jeff Sargent, President of Southwest Ambulance, added, "We are very pleased to continue our partnership with the Peoria Fire Department. The teamwork between the ambulance and fire crews is exemplary, and we look forward to continuing to provide excellent patient care and customer service to the residents and visitors of Peoria."

Southwest Ambulance has been the sole provider of emergency ambulance services to the City of Peoria since 1990. On the western border of Phoenix, Peoria encompasses more than 162 square miles with a population of nearly 136,000 residents. Southwest Ambulance provided more than 8,500 transports in Peoria in the past year.

About Rural/Metro

Rural/Metro Corporation provides emergency and non-emergency medical transportation, private fire protection, and other safety services in 24 states and approximately 400 communities throughout the United States. For more information, visit the Company's web site at http://www.ruralmetro.com.

SAFE HARBOR PROVISIONS FOR FORWARD-LOOKING STATEMENTS

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, among others, the company's ability to collect its accounts receivable, secure new contracts, retain existing contracts, and improve earnings and operating margins. Although Rural/Metro believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct.

Reference is made to a more complete discussion of forward-looking statements and applicable risks that may cause actual results to differ materially from those contemplated by such forward-looking statements ("Cautionary Statements") that include, among others, those identified under the captions "Forward-Looking Statements and Factors That May Affect Results" and "Risk Factors" in the Company's annual report on Form 10-K for the fiscal year ended June 30, 2006, which is available free of charge on the website of the Securities and Exchange Commission (the "SEC") at http://www.sec.gov or on the Company's website at http://www.ruralmetro.com. All subsequent written and oral forward-looking statements (or statements that may be attributed to the Company) are expressly qualified by the Cautionary Statements. The Company's forward-looking statements are based on information available today, and it undertakes no obligation to update these statements, whether as a result of new information, future events or otherwise, except as required by the securities laws. (RURL/G)

CONTACT: Liz Merritt, Rural/Metro Corporation (investors)

(480) 606-3337

Jeff Stanlis, Hayden Communications (media)

(602) 476-1821


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SOURCE Rural/Metro Corporation
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