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South Florida Dermatologists Win Over Golf Fans With Sun Safety Outreach at LPGA Playoffs
Date:12/8/2008

WEST PALM BEACH, Fla., Dec. 8 /PRNewswire/ -- In a region saturated with sunshine, South Florida physicians won the attention of appreciative golf enthusiasts at the recent ADT Championship LPGA Playoffs in West Palm Beach with free skin cancer screenings and sun safety education presented by the Women's Dermatologic Society (WDS). Local dermatologists conducted skin examinations for 249 spectators, LPGA Tour caddies and members of the media, with 36% of individuals screened referred for further diagnosis or biopsy of suspicious sites on the skin.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080508/AQTH063LOGO)

Led by board-certified Florida dermatologists De Anne Collier, MD (Jupiter) and Marta Rendon, MD (Boca Raton), a team of local dermatologists volunteered for a busy weekend of screenings, sun damage assessments, and sun safety education for crowds of the sunbelt's golf lovers. This effort chalks up the year's fifth and final outreach event for the Women's Dermatologic Society's Play Safe in the Sun, the 3-year community service campaign presented in collaborative partnership with L'Oreal USA. Since the joint effort began in May 2008, 56 dermatologists have volunteered 300 hours of their time and have identified hundreds of likely skin cancers among the WDS tent visitors.

"We are extremely pleased with the number of people who were screened at the ADT Championship LPGA Playoffs. Sun safety and protection start with educating all people, especially those who spend a lot of time outdoors. L'Oreal USA is proud to partner with the WDS' Play Safe in the Sun campaign and to be a part of this important initiative," states Philippe Patsalides, General Manager, Active Cosmetics Division, L'Oreal USA.

Board-certified dermatologists who volunteered for the screenings include: Giovanna Ciocca, MD, De Anne Col
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SOURCE Women's Dermatologic Society
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