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South Carolina IABC Event to Hear from BurrellesLuce Exec on Best Ways to Reach Multi-Generation Audience
Date:1/5/2009

BurrellesLuce Vice President Johna Burke will describe communication tactics that can bridge the generation gap in remarks to be delivered on Tuesday, Jan. 6, at a professional development luncheon sponsored by the South Carolina Chapter of the International Association of Business Communicators (IABC). Additional details can be obtained on the chapter's website (www.sc-iabc.com) or from Stefanie Caraviello at 803-255-2635 or stefanie.caraviello (at) scchamber.net.

Livingston, NJ (PRWEB) January 5, 2009 -- BurrellesLuce Vice President Johna Burke will describe communication tactics that can bridge the generation gap in remarks to be delivered in Columbia, S.C., on Tuesday, Jan. 6, at a professional development luncheon sponsored by the South Carolina Chapter of the International Association of Business Communicators (IABC).

In her presentation, titled "Four Generations of Audience, Four Generations of Media -- One Approach to Media Measurement," Burke will offer suggestions that public relations practitioners can use to best communicate with each of the following generations:

  • Traditionalists. Born before 1946, traditionalists were shaped by the Great Depression, World War II, and the Korean War.
  • Boomers. Born 1947
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Source: PRWeb
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