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Sorpresa! and Major League Soccer Kick Off Partnership With Interactive Online Contests for Young Soccer Fans
Date:5/8/2008

ll receive all-expense paid trips to the Pepsi MLS All-Star Game in Toronto on July 24 and MLS Cup 2008 in Los Angeles on November 23, and serve as a sideline reporter for Sorpresa!'s MLS sports segments.

Additionally, those entries earning significant online acclaim will be featured on a special Sorpresa! program in which MLS players answer the questions posed to them by their young fans. Kids may submit their video questions online at Sorpresa!'s website through October 26 for consideration in this portion of the promotion.

"This partnership is about getting our young Hispanic audience involved with both the media and MLS by celebrating soccer and promoting active lifestyles for youth across America," said Maria Badillo, vice president of programming at Sorpresa!. "Our online contests will be an ideal opportunity for soccer fans to discover Sorpresa! and all of the unique Spanish-language children's programming that we offer."

Through this partnership, Sorpresa! and MLS will jointly market "Play Like an MLS Pro" at some of the MLS Futbolito and Verano MLS events. Sorpresa! will also have a presence at the Pepsi MLS All-Star Game and MLS Cup events as part of the network's grassroots effort to reach out to its Hispanic audience.

MLS Futbolito! is Major League Soccer's national, all-ages, soccer festival event series offering Hispanic families a unique way to celebrate their passion for soccer and community. MLS is hosting 14 day-long soccer tournaments in markets across the country featuring food, music and fun activities for the whole family, all alongside fierce and fun soccer competition.

Another important grassroot property is Verano MLS, which provides youth ages 8-12 a free opportunity to play pick-up-style soccer twice a week in a safe and controlled environment. Working closely with select MLS teams, the six-week summer program will provide a weekly soccer playing destination, while creating a connection between youth socc
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SOURCE Juniper Content Corporation
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