Network to Select Young Hispanic 'Reporterito' to Cover MLS Events; Launches User-Generated Video Contest, Winning Entries to be Featured on
NEW YORK and LOS ANGELES, May 8 /PRNewswire-FirstCall/ -- Juniper Content Corporation's (OTC Bulletin Board: JNPC); ("Juniper") Sorpresa! Network and Major League Soccer (MLS) today officially kicked-off their "Juega Como un MLS Pro" (translated "Play Like an MLS Pro") seven-month, joint initiative to promote active and healthy lifestyles to young audiences. On May 10, Sorpresa! and MLS will use the MLS Futbolito!(TM) soccer tournament in Los Angeles as a launch pad for interactive online promotions designed to get children involved in the campaign.
Embracing youth's passion for soccer, the promotions call for kids to get involved with MLS players through user-generated video interviews in which kids ask for tips on how to improve their skills. These user-generated videos are collected and hosted on the Sorpresa! and MLS' jointly developed "Play Like an MLS Pro" website, accessible via http://www.sorpresatv.com, http://www.MLSnet.com and the League's Spanish-language site, http://www.FutbolMLS.com. Videos will be posted for viewers to vote on which content and individual talent deserves to be featured on the Sorpresa! network.
The first element of the online promotion, the "Reporterito" contest, seeks to award a young winner as Sorpresa!'s official onsite MLS reporter, assigned to cover major MLS soccer events directly from the field. Aspiring sports journalists may enter the "Reporterito" contest by uploading video submissions featuring their reporting prowess onto http://www.sorpresatv.com from May 10 through June 13. The winning "Reporterito" will receive all-expense paid trips to the Pepsi MLS All-Star Game in Toronto on July 24 and MLS Cup 2008 in Los Angeles on November 23, and serve as a sideline reporter for Sorpresa!'s MLS sports segments.
Additionally, those entries earning significant online acclaim will be featured on a special Sorpresa! program in which MLS players answer the questions posed to them by their young fans. Kids may submit their video questions online at Sorpresa!'s website through October 26 for consideration in this portion of the promotion.
"This partnership is about getting our young Hispanic audience involved with both the media and MLS by celebrating soccer and promoting active lifestyles for youth across America," said Maria Badillo, vice president of programming at Sorpresa!. "Our online contests will be an ideal opportunity for soccer fans to discover Sorpresa! and all of the unique Spanish-language children's programming that we offer."
Through this partnership, Sorpresa! and MLS will jointly market "Play Like an MLS Pro" at some of the MLS Futbolito and Verano MLS events. Sorpresa! will also have a presence at the Pepsi MLS All-Star Game and MLS Cup events as part of the network's grassroots effort to reach out to its Hispanic audience.
MLS Futbolito! is Major League Soccer's national, all-ages, soccer festival event series offering Hispanic families a unique way to celebrate their passion for soccer and community. MLS is hosting 14 day-long soccer tournaments in markets across the country featuring food, music and fun activities for the whole family, all alongside fierce and fun soccer competition.
Another important grassroot property is Verano MLS, which provides youth ages 8-12 a free opportunity to play pick-up-style soccer twice a week in a safe and controlled environment. Working closely with select MLS teams, the six-week summer program will provide a weekly soccer playing destination, while creating a connection between youth soccer players and their favorite MLS stars.
Sorpresa!, a Juniper Content Corporation (OTCBB: JNPC; "Juniper Content") company, is the nation's first children's cable television network broadcast exclusively in Spanish, offering culturally relevant programming for children ages 2 to 17. Sorpresa! is offered on Cablevision, Charter, Comcast, NCTC, Cox, Time Warner, Verizon FiOs and in Puerto Rico on Liberty Cablevision, Choice Cable TV and OneLink. Sorpresa! content is also available through third party multiplatforms, including: MobiTV, the provider of Spanish language video services to Alltel Wireless, AT&T and Sprint, Brightcove, the exclusive broadband video player to http://www.sorpresatv.com, and VOD provider Akimbo, a provider of video services to AT&T Homezone.
Juniper Content Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding future events and future performance of Juniper Content Corporation. These statements are based on management's current expectations or beliefs and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to changes in economic, business, competitive and/or regulatory factors, and other risks and uncertainties affecting the operation of Juniper Content's business. This information is qualified in its entirety by cautionary statements and risk factors disclosure contained in certain of Juniper Content Securities and Exchange Commission filings. For a description of certain factors that could cause actual results to vary from current expectations and forward-looking statements contained in this press release, refer to documents that Juniper Content files from time to time with the Securities and Exchange Commission. Juniper Content is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise.
|SOURCE Juniper Content Corporation|
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