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Sorpresa! and Major League Soccer Kick Off Partnership With Interactive Online Contests for Young Soccer Fans
Date:5/8/2008

Network to Select Young Hispanic 'Reporterito' to Cover MLS Events; Launches User-Generated Video Contest, Winning Entries to be Featured on

Network

NEW YORK and LOS ANGELES, May 8 /PRNewswire-FirstCall/ -- Juniper Content Corporation's (OTC Bulletin Board: JNPC); ("Juniper") Sorpresa! Network and Major League Soccer (MLS) today officially kicked-off their "Juega Como un MLS Pro" (translated "Play Like an MLS Pro") seven-month, joint initiative to promote active and healthy lifestyles to young audiences. On May 10, Sorpresa! and MLS will use the MLS Futbolito!(TM) soccer tournament in Los Angeles as a launch pad for interactive online promotions designed to get children involved in the campaign.

Embracing youth's passion for soccer, the promotions call for kids to get involved with MLS players through user-generated video interviews in which kids ask for tips on how to improve their skills. These user-generated videos are collected and hosted on the Sorpresa! and MLS' jointly developed "Play Like an MLS Pro" website, accessible via http://www.sorpresatv.com, http://www.MLSnet.com and the League's Spanish-language site, http://www.FutbolMLS.com. Videos will be posted for viewers to vote on which content and individual talent deserves to be featured on the Sorpresa! network.

The first element of the online promotion, the "Reporterito" contest, seeks to award a young winner as Sorpresa!'s official onsite MLS reporter, assigned to cover major MLS soccer events directly from the field. Aspiring sports journalists may enter the "Reporterito" contest by uploading video submissions featuring their reporting prowess onto http://www.sorpresatv.com from May 10 through June 13. The winning "Reporterito" wi
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SOURCE Juniper Content Corporation
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