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Sonic Innovations Launches Two New Hearing Aid Products in Conjunction With Company's 10-Year Anniversary
Date:4/3/2008

Velocity(TM) miniBTE and ion(TM) 400 to be officially introduced in April

2008

SALT LAKE CITY, April 3, 2008 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. (Nasdaq: SNCI) continues its tradition of introducing small hearing aids with the launch of two new products -- the Velocity(TM) miniBTE and the ion(TM) 400. The products will be officially released in conjunction with Sonic Innovations' 10-year anniversary celebration that kicks off at the American Academy of Audiology conference April 3 through 5 in Charlotte, N.C.

Sonic Innovations is the largest publicly traded U.S.-based hearing aid manufacturer. In 1998, the company developed its first product, the Natura(TM) hearing aid (the name was derived from the fact that so many subjects in the field trials repeatedly said how natural the hearing aid sounded). Natura(TM) was one of the first digital hearing aids in the marketplace.

The Velocity(TM) miniBTE represents the newest addition to the company's premium line of hearing aids, and is the smallest Velocity(TM) behind-the-ear model available. According to Sonic Innovations CEO Sam Westover, "The Velocity(TM) miniBTE is, to the best of my knowledge, the smallest fully featured behind-the-ear hearing aid available."

This product is designed for people with mild-to-severe hearing loss and includes 24-channel digital signal processing, digital noise reduction, fixed and adaptive directionality, auto-switching and a feedback cancellation system. It is available for open-ear and closed-mold applications.

According to Dr. Victor Bray, Sonic Innovations' vice president and chief audiology officer, "The Velocity(TM) miniBTE, like the rest of our current Velocity(TM) produc
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SOURCE Sonic Innovations, Inc.
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