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Sonic Innovations Launches New Product to Meet Growing Consumer Need and Demand for Digital Hearing Aids

Velocity(TM) 6 offers advanced technology and lower entry-level price point

SALT LAKE CITY, Nov. 21 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. (Nasdaq: SNCI) the only U.S.-based publicly traded manufacturer of digital hearing aids, has added a new product to its recently launched Velocity series. The Velocity 6 now becomes the latest product in a line that also includes Velocity 24, 12 and 4.

Sonic Innovations' CEO Sam Westover describes Velocity 6 as, "our mid-level offering in the Velocity series, providing advanced technology at a lower price point. In today's economy, we recognize the need to offer a variety of price-point options while maintaining the multiple channels and features that help distinguish the Velocity line of products. Velocity 6 fits into the Velocity series with many of the unique Sonic Innovations' technologies found in our other Velocity hearing devices--including Sonic Sound(TM) digital processing that provides exceptional natural sound, the best noise reduction available and superior directional performance. Velocity 6 provides another option for hearing care professionals to help their patients achieve their specific hearing goals while meeting lifestyle needs."

Velocity 6 is also equipped with automatic telephone, data logging, eight pre-configured listening environments and Bluetooth(R) compatibility. Velocity 6 is available in a variety of custom models, a standard-size BTE model and the smallest fully featured miniBTE available. The miniBTE can be fit with either an ear hook or thin tube configuration.

Westover noted that as hearing loss in America continues to grow, the company will aggressively develop new products aimed at a wide range of lifestyles. A recent study conducted by the Better Hearing Institute estimates that hearing loss now affects one out of every six Americans, amounting to 31.5 million people. In addition, more people under the age of 65 now suffer from some type of hearing loss than those over 65.

"Because exposure to noise, rather than just the aging process, has really become a factor in hearing loss, our potential customer base is growing to include a younger market that desires more innovative digital technology than any previous generation of hearing aids was able to provide," Westover said.


Sonic Innovations is a global provider of superior hearing solutions. The company is passionate about quality, technology, and improving lives through enhanced hearing. Sonic Innovations is dedicated to the growth and success of their hearing-healthcare partners.

Sonic Innovations, headquartered in Salt Lake City, Utah, has international offices and manufacturing centers across the globe. In conjunction with its distributor partners, Sonic Innovations has provided hearing care services and solutions in more than 25 countries. Sonic Innovations is listed on the NASDAQ Global Market System (SNCI) and can be found online at

Sonic Innovations' partners have prescribed more than 1 million Sonic hearing instruments.

This press release may contain "forward-looking statements" as defined under securities laws. Actual results may differ materially and adversely from those described herein depending on a number of factors including, but not limited to, the following risks: we face aggressive competition in our business; acquisitions could be difficult to integrate and disrupt our current business and therefore may harm our operating results; we may not launch more product lines this year; our products may not help people hear better or more naturally; the potential customer base for hearing aids may not be growing; we may poorly operate newly acquired businesses; we may lose a large customer or suffer a reduction in orders from a large customer; we must have innovative, technologically superior products to compete effectively; our products, due to their complexity, may contain errors or defects that are only discovered after sales by our customers, thus harming our reputation and business; we may have issues with intellectual property; and we have important international operations, which expose us to a variety of risks including government reimbursement, that could impact sales and operating results. For additional information regarding the risks inherent in our business, please see "Factors That May Affect Future Performance" included in our Annual Report on Form 10-K for the year ended December 31, 2007, as filed with the Securities and Exchange Commission.

We undertake no obligation to revise our forward-looking statements to reflect events or circumstances after the date hereof as a result of new information, future events or otherwise.

SOURCE Sonic Innovations, Inc.
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