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Sonic Innovations Launches New Product to Meet Growing Consumer Need and Demand for Digital Hearing Aids
Date:11/21/2008

Velocity(TM) 6 offers advanced technology and lower entry-level price point

SALT LAKE CITY, Nov. 21 /PRNewswire-FirstCall/ -- Sonic Innovations, Inc. (Nasdaq: SNCI) the only U.S.-based publicly traded manufacturer of digital hearing aids, has added a new product to its recently launched Velocity series. The Velocity 6 now becomes the latest product in a line that also includes Velocity 24, 12 and 4.

Sonic Innovations' CEO Sam Westover describes Velocity 6 as, "our mid-level offering in the Velocity series, providing advanced technology at a lower price point. In today's economy, we recognize the need to offer a variety of price-point options while maintaining the multiple channels and features that help distinguish the Velocity line of products. Velocity 6 fits into the Velocity series with many of the unique Sonic Innovations' technologies found in our other Velocity hearing devices--including Sonic Sound(TM) digital processing that provides exceptional natural sound, the best noise reduction available and superior directional performance. Velocity 6 provides another option for hearing care professionals to help their patients achieve their specific hearing goals while meeting lifestyle needs."

Velocity 6 is also equipped with automatic telephone, data logging, eight pre-configured listening environments and Bluetooth(R) compatibility. Velocity 6 is available in a variety of custom models, a standard-size BTE model and the smallest fully featured miniBTE available. The miniBTE can be fit with either an ear hook or thin tube configuration.

Westover noted that as hearing loss in America continues to grow, the company will aggressively develop new products aimed at a wide range of lifestyles. A recent study conducted by the Better Hearing Institute estimates that hearing loss now
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SOURCE Sonic Innovations, Inc.
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