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Solcara Helps AstraZeneca Set International Benchmark for Global Media Relations
Date:3/19/2008

LONDON, March 19 /PRNewswire/ -- Solcara, the market-leading provider of software for the control, management and searching of digital information, has been helping AstraZeneca manage its interactions with the media through the use of Solcara Communications Centre.

AstraZeneca, one of the world's leading pharmaceutical companies, is a truly international company, and is active in over 100 countries, with its corporate office in London and major Research & Development (R&D) sites in Sweden, the UK and US. AstraZeneca's media relations team wanted a system that would create an accessible international benchmark for consistent media relations across all continents.

Solcara Communications Centre is a 'live' application which means the information stored within it can be accessed anywhere, anytime. AstraZeneca's key international media contacts have access to a user-friendly interface and information management system that enables key spokespeople to provide consistent information to the media "around the clock," regardless of their location.

The media relations department at AstraZeneca uses Solcara Communications Centre to manage journalist contact details, track enquiries from the media and log numerous interview requests. The software provides a simple and effective means of monitoring all press office activity, enabling the team to report on progress and productivity quickly and easily.

Rob Martin, Managing Director at Solcara said, "With hugely successful worldwide businesses such as AstraZeneca, protecting a reputation and communicating a coherent, consistent message on a global scale is becoming more and more important. AstraZeneca's strategic approach to communications is being adopted by a rapidly increasing number of major organisations who understand the importance of reputation. Like AstraZeneca, they are choosing Solcara Communications Centre because it supports global communications and removes barriers of time and location."

Edel McCaffrey Media Relations Manager for AstraZeneca, commented, "We have been very impressed with the Solcara system since we implemented it within the company. As a global business, it is important for our key media contacts from around the world to have access to information required by the media, regardless of the location or time zone they are operating in. Solcara helps us to achieve this in an efficient and user friendly manner."

About Solcara

Solcara is a market-leading provider of software for control, management and searching of digital information across a broad range of business sectors and disciplines. Solcara's software products are designed to address critical information management and retrieval needs, irrespective of the industry or sector. All of our products and solutions are designed and built using our own framework and methodology, ensuring consistency and high-quality, regardless of the environment in which they operate.

Solcara provides four main products for enterprises:

a) Solcara Communications Centre: a product for PR and marketing, the Solcara Communications Centre enables the distribution of corporate communications, and the logging of all calls and enquiries, ensuring consistency of response.

b) Solcara SolSearch: the next generation of search technology for internal and external online resources, SolSearch creates a speedy one stop search for all indexed internal and Internet based content without the need to deploy traditional retrieval software, with simultaneous access free-to-air and subscription-based Internet search sources.

c) Solcara Crisis Control Centre: a complete software solution for managing critical communications across the enterprise during a corporate or business continuity crisis. Solcara Crisis Control Centre delivers a platform for the rapid capture of information and quick distribution of the facts to those that need to know, enabling a more effective decision-making process in emergency situations.

d) Solcara Know How: Solcara Know How is a repository for an organisations high-value, reusable assets that stand alone from general documents. Solcara Know How reduces duplication of effort, maximises employee productivity and reduces the cost of managing information.

Solcara is a subsidiary of ArgentVive plc, an eCommerce Group quoted on the London Stock Exchange (code:ARGV). See http://www.argentvive.com for further details

For more information about Solcara's products, go to http://www.solcara.com

Contact:

Helen Carnall,

email: Helen.Carnall@collegehill.com.


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SOURCE Solcara
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