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Solcara Helps AstraZeneca Set International Benchmark for Global Media Relations
Date:3/19/2008

LONDON, March 19 /PRNewswire/ -- Solcara, the market-leading provider of software for the control, management and searching of digital information, has been helping AstraZeneca manage its interactions with the media through the use of Solcara Communications Centre.

AstraZeneca, one of the world's leading pharmaceutical companies, is a truly international company, and is active in over 100 countries, with its corporate office in London and major Research & Development (R&D) sites in Sweden, the UK and US. AstraZeneca's media relations team wanted a system that would create an accessible international benchmark for consistent media relations across all continents.

Solcara Communications Centre is a 'live' application which means the information stored within it can be accessed anywhere, anytime. AstraZeneca's key international media contacts have access to a user-friendly interface and information management system that enables key spokespeople to provide consistent information to the media "around the clock," regardless of their location.

The media relations department at AstraZeneca uses Solcara Communications Centre to manage journalist contact details, track enquiries from the media and log numerous interview requests. The software provides a simple and effective means of monitoring all press office activity, enabling the team to report on progress and productivity quickly and easily.

Rob Martin, Managing Director at Solcara said, "With hugely successful worldwide businesses such as AstraZeneca, protecting a reputation and communicating a coherent, consistent message on a global scale is becoming more and more important. AstraZeneca's strategic approach to communications is being adopted by a rapidly increasing number of major organisations who understand the importance of reputation. Like AstraZeneca, they are choosing Solcara Communications Centre because it supports global communications and removes barriers of time and locati
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SOURCE Solcara
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