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Society for New Communications Research Receives Grant to Help Raise Awareness and Reduce Racial and Ethnic Health Disparities
Date:3/22/2010

l of the program is to use social media channels as the foundation for creating a movement of Connecticut residents dedicated to working together to raise awareness about the issue of racial and ethnic disparities, find innovative solutions, and ultimately achieve health justice for everyone in Connecticut.

Program elements will include the creation of an advisory board, which will function online and offline, a wiki to share educational and informational resources and foster collaboration, the use of Facebook and Twitter, online surveys, polls, an online education campaign, and partnerships with other existing online and offline networks to raise awareness of the issue and to find solutions to achieve health justice for all Connecticut residents.

The program is launching with a survey to measure the current level of awareness of racial and ethnic health disparities. The survey is available in English at http://www.surveymonkey.com/s/6P3M9LP and in Spanish at http://www.surveymonkey.com/s/YVMB9N5.

“CT Health is committed to eliminating racial and ethnic health disparities and recognizes that social media is a strategic and powerful tool to raise awareness and engage communities that are most impacted. This grant to SNCR recognizes the utmost importance of beginning the conversation with this fast-growing and influential online community,” says Baker.

“SNCR is extremely honored to have been selected as the recipient of this grant,” says Jen McClure, founder and president, Society for New Communications Research. “This program goes beyond exploring the value of social media from a theoretical perspective and allows the Society to be involved in real, vital and much-needed social change.”

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