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Society for New Communications Research Receives Grant to Help Raise Awareness and Reduce Racial and Ethnic Health Disparities
Date:3/22/2010

Connecticut Health Foundation Funds Innovative Social Media and Online Communications Program

(PRWEB) March 22, 2010 -- The Society for New Communications Research (http://sncr.org), a nonprofit 501(c)(3) research and education foundation and think tank focused on the latest developments in media and communications, today announced that it has received a $200,000 grant from the Connecticut Health Foundation (http://www.cthealth.org) to create and implement a social media strategy to reduce racial and ethnic health disparities in Connecticut.

The initiative is being led by SNCR Fellows Dr. Craig Lefebvre, PhD, an expert in public health and social media; Geoff Livingston, a social media communications expert with experience working with nonprofits, and Katie Paine, an expert in social media measurement. In addition, the Society has chosen communications agency CRT/tanaka as its program partner.

“The issue of racial and ethnic health disparities is complex and affects millions of Americans. It involves the management of health, health care, and the finance and delivery of health services,” says Patricia Baker, president and CEO of the Connecticut Health Foundation (CT Health).

Despite the wide-reaching nature of this problem, SNCR’s research shows there is limited discussion online or offline about racial and ethnic health disparities and health justice. Therefore, the first phase of the SNCR-led initiative will focus on raising awareness among Connecticut residents about health equality. Public will and activism will follow increased awareness of health disparities in the state.

The grant will enable the team to launch the “Health Justice for CT” initiative. The goa
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