Navigation Links
Social norms strongly influence vaccination decisions and the spread of disease

Our response to societal pressures about vaccination has a direct effect on the spread of pediatric infectious diseases in areas where inoculation is not mandatory, says new research published this week in Proceedings of the Royal Society B.

By incorporating social norms into predictive mathematical modelling, a research team from the University of Guelph and the University of Waterloo found that they can foresee the observed patterns of population behaviour and disease spread during vaccine scarestimes when anti-vaccine sentiment is strong.

"If vaccination is not mandatory and disease is rare, then a few parents will be tempted to stop vaccinating their children," said Professor Chris Bauch of Waterloo's Faculty of Mathematics, and one of the study authors. "More parents adopt this behaviour as social norms begin to change and it becomes increasingly acceptable to avoid some vaccines. Obviously, when enough parents are no longer vaccinating, the disease will come back."

In most of North America, pediatric vaccination is mandatory for children enrolled in public education. However, the number of parents applying for exemptions to pediatric vaccination is on the rise. According to Professor Bauch, as that trend continues Canadians will increasingly find themselves in a situation where vaccination coverage has declined and populations are once again susceptible to disease.

"Parents are not cold, clinical rationalists who base their decisions only on data. They are strongly influenced by other parents and what they read," said Professor Bauch. "Our research suggests that health officials needs to have a really good understanding of the social context to better understand vaccine scares and why people refuse vaccines. To do that, we have to develop predictive tools that also reflect social behavior patterns, or we won't be able to accurately represent what is happening during vaccine scares."

Predictive modelling can help public health officials plan for responses to vaccine programs. The models that Professor Bauch and his colleagues use can determine what may happen in a population where a vaccine scare has taken hold.

"If you've seen a big drop in vaccine coverage and you've seen a surge of disease because of that, you can use these models to predict how long it will take vaccine coverage to recover," said Professor Bauch.

Professor Bauch and his colleagues will continue to study how social norms interact with disease spread. Down the road, he hopes to use this model to create an index, which may be able to help determine which populations are more susceptible to vaccine scares, with the hope of preventing them from occurring.


Contact: Pamela Smyth
University of Waterloo

Related medicine news :

1. Music therapys positive effects on young cancer patients coping skills, social integration
2. Social Network Helps Dieters Lose Weight Socially and Earn Money
3. Allsup Explains Why Social Security Disability Claims Can Be Denied Following Recent Report
4. New Book "This Life's Tempestuous Sea" Shares How Fixing Social Problems Can Improve Health
5. Social media helps users embrace differences and provide support to one another, MU study finds
6. Phobia Release Program Review
7. How This Program Helps People Get Rid of Their Social Anxiety Disorders Easily – Vinamy
8. Rf Safe Launches Social Deal Savings On Smart Phone Radiation Safety Accessories
9. Social Security Field Offices To End Some Services, Allsup Reports
10. Business Intelligence (Mobile, Social, Cloud, Traditional) Market Worth $20.81 Billion by 2018 - New Report by MarketsandMarkets
11. Donation by Best Drug Rehabilitation’s CEO Per Wickstrom to Help Detroit’s Cass Community Social Services (CCSS) Make the Holidays Brighter for Children
Post Your Comments:
(Date:11/24/2015)... ... November 24, 2015 , ... ... it comes to several aspects of orthopedic care. They have received recognition for ... and general orthopedic care. , Becker's Hospital Review selected hospitals for inclusion ...
(Date:11/24/2015)... ... November 24, 2015 , ... It takes only three to ... it is critical that the first impression be positive and reflects business values. If ... to buy anything or want to return. They will also share their thoughts about ...
(Date:11/24/2015)... (PRWEB) , ... November 24, 2015 , ... ... LENR HHT Bolier Reactor System. Brillouin is the developer of renewable energy technologies ... low energy nuclear reactions (“LENR”), announced today that its WET™ and HHT™ Boiler ...
(Date:11/24/2015)... (PRWEB) , ... November 24, 2015 , ... ... advisory organization, is pleased to welcome Winter-Dent & Company as its newest Partner ... day one to become a client's most trusted advisor regardless of whether that ...
(Date:11/24/2015)... ... November 24, 2015 , ... ... States to support their local poison centers through donations on Tuesday, Dec. 1, ... calls it “a day that inspires people to collaborate in improving their local ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... , Nov. 24, 2015  Family Rentals, a ... announced the launch of their newly designed, mobile-responsive ... --> Logo ... --> --> Now, renting essential ... and vacation, just got a whole lot easier ...
(Date:11/24/2015)... --> --> Opportunities ... and PPAR Agonists cholesterol-lowering drugs market ? ... rates? This visiongain report shows you potential ... there. ,  ,Our 199-page report provides 153 tables, charts, ... industry and the future market prospects. Our new study ...
(Date:11/24/2015)... , Nov. 24, 2015  Boston Scientific Corporation (NYSE: ... Oppenheimer 26th Annual Healthcare Conference on December 8, in ... Susie Lisa , vice president, Investor Relations, will participate ... beginning at approximately 8:35 a.m. ET. --> ... in a 30-minute question-and-answer session with the host analyst ...
Breaking Medicine Technology: