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Social media helps users embrace differences and provide support to one another, MU study finds
Date:1/10/2014

ce who celebrates their differences instead of mocking them, and this was a very positive thing."

Researchers conducted one-on-one interviews with 45 self-identified "Little Monsters," or followers of Lady Gaga, who ranged in ages from 14 to 53, were equally male and female and who equally identified as gay or straight. Using software including Skype and Google Chat to communicate with followers from the U.S., Australia, Europe, Asia and Africa, among others, researchers asked how social media impacted their interest in and relationship to Lady Gaga. Researchers also asked interviewees about their feelings toward Lady Gaga's social activism.

The research, "Making monsters: Lady Gaga, fan identification, and social media," was conducted by Click and graduate students, Hyunji Lee and Holly Willson Holladay, both in the Department of Communication. Their work was published in the journal Popular Music and Society, a peer-reviewed social scientific journal. Click and her team are working on a second piece that examines Lady Gaga's political activism and how she encourages her Facebook and Twitter followers to be more active in the political system.


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Contact: Jeff Sossamon
sossamonj@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

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