Navigation Links
Social media helps users embrace differences and provide support to one another, MU study finds
Date:1/10/2014

COLUMBIA, Mo. According to recent statistics, more than 175 million tweets are sent daily, and 11 accounts are created every second on Twitter. One celebrity who boasts the highest amount of global subscribers is singer Lady Gaga who enjoys more than 40 million Twitter followers. Now, University of Missouri communication researchers have found that online social media gives users an outlet to embrace their differences and provide emotional support to others while deepening perceived relationships they feel they have with celebrities.

"Our work tends to focus on studying audiences who are maligned or consider themselves awkward," said Melissa Click, assistant professor of communication in the MU College of Arts & Science. "In our study of Lady Gaga followers, we found that she uses social media not for promotion but rather as a communication tool with her fans. She shares personal and 'insider' information through social media and develops feelings of intimacy with her followers. By revealing her embrace of her own differences and unusual behaviors she allows her followers to embrace their own differences."

Click and her team found in some cases emotional support was a matter of life or death. Researchers interviewed several fans who identified as gay, who had eating disorders, who considered themselves different or who were taunted relentlessly. They reported that Gaga instilled strength in them through her acceptance of their differences, which gave them a reason to live. In addition, the social support network Lady Gaga fosters encourages her followers to be more charitable to each other, Click said. Often fans create support communities that allow her followers to encourage and inspire others in times of difficulty.

"We found that among the more salient themes that emerged from our research was that participants' perceived relationships with Gaga affected how close they felt to her," Click said. "They felt that she is the voice who celebrates their differences instead of mocking them, and this was a very positive thing."

Researchers conducted one-on-one interviews with 45 self-identified "Little Monsters," or followers of Lady Gaga, who ranged in ages from 14 to 53, were equally male and female and who equally identified as gay or straight. Using software including Skype and Google Chat to communicate with followers from the U.S., Australia, Europe, Asia and Africa, among others, researchers asked how social media impacted their interest in and relationship to Lady Gaga. Researchers also asked interviewees about their feelings toward Lady Gaga's social activism.

The research, "Making monsters: Lady Gaga, fan identification, and social media," was conducted by Click and graduate students, Hyunji Lee and Holly Willson Holladay, both in the Department of Communication. Their work was published in the journal Popular Music and Society, a peer-reviewed social scientific journal. Click and her team are working on a second piece that examines Lady Gaga's political activism and how she encourages her Facebook and Twitter followers to be more active in the political system.


'/>"/>

Contact: Jeff Sossamon
sossamonj@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

Related medicine news :

1. Phobia Release Program Review
2. How This Program Helps People Get Rid of Their Social Anxiety Disorders Easily – Vinamy
3. Rf Safe Launches Social Deal Savings On Smart Phone Radiation Safety Accessories
4. Social Security Field Offices To End Some Services, Allsup Reports
5. Business Intelligence (Mobile, Social, Cloud, Traditional) Market Worth $20.81 Billion by 2018 - New Report by MarketsandMarkets
6. Donation by Best Drug Rehabilitation’s CEO Per Wickstrom to Help Detroit’s Cass Community Social Services (CCSS) Make the Holidays Brighter for Children
7. Social Intelligence Leader, Binary Fountain, Appoints Ramu Potarazu as CEO
8. Corporate Messaging Tool DeskAlerts Discovers Modern Companies Can’t Live Without Corporate Social Media
9. SocialWellth™ and Validic Launch Unique Digital Experience for the “Quantified Self” Movement
10. Study: Majority of epilepsy surgery patients enjoy improvement in their physical and social well-being
11. Video Project Shared Via Social Media Gives Hope and Help to Couples Struggling with Infertility
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Social media helps users embrace differences and provide support to one another, MU study finds
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Apple ... care services, staged a mock evacuation of the facility as part of a disaster ... Fire Department, Echo Hose EMS and Shelton City Emergency Manager, as well as the ...
(Date:10/13/2017)... , ... October 13, 2017 , ... Global Healthcare Management’s ... Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare Management’s ... The fun run is geared towards children of all ages; it is a ...
(Date:10/13/2017)... ... October 13, 2017 , ... “The Journey: From the ... danger possible to save lost souls in the Philippines. “The Journey: From the Mountains ... a dedicated teacher of the Bible. She has taught all ages and currently teaches ...
(Date:10/12/2017)... ... October 12, 2017 , ... Planet Fitness, one of the largest and ... plans to open a flagship location in Covington, LA at 401 N. U.S. Highway ... store next to Office Depot in the Holiday Square shopping center. Its location allows ...
(Date:10/12/2017)... ... 2017 , ... Asante, a nationally recognized health system in ... existing home health joint venture through an agreement, effective October 1, 2017, to ... home health company with Asante, delivering clinically integrated care, for the past eight ...
Breaking Medicine News(10 mins):
(Date:10/10/2017)... -- NDS received FDA 510(k) clearance in May 2017 for its highly ... designed for endoscopy environments. An innovative secondary monitor solution, ZeroWire ... support the improvement of patient outcomes, procedural efficiency, and the lowering ... ... ...
(Date:10/4/2017)... 4, 2017  South Korean-based healthcare product Development Company ... "cprCUBE" on Kickstarter. The device will educate the user ... with better efficiency compared to the dated and pricey ... on efficacy of the compression for a more informed ... goal to raise $5,000. ...
(Date:10/2/2017)... 2017  Eli Lilly and Company (NYSE: ... third quarter of 2017 on Tuesday, October 24, 2017. ... day with the investment community and media to further ... call will begin at 9 a.m. Eastern time. Investors, ... webcast of the conference call through a link that ...
Breaking Medicine Technology: