Navigation Links
Social media helps users embrace differences and provide support to one another, MU study finds
Date:1/10/2014

COLUMBIA, Mo. According to recent statistics, more than 175 million tweets are sent daily, and 11 accounts are created every second on Twitter. One celebrity who boasts the highest amount of global subscribers is singer Lady Gaga who enjoys more than 40 million Twitter followers. Now, University of Missouri communication researchers have found that online social media gives users an outlet to embrace their differences and provide emotional support to others while deepening perceived relationships they feel they have with celebrities.

"Our work tends to focus on studying audiences who are maligned or consider themselves awkward," said Melissa Click, assistant professor of communication in the MU College of Arts & Science. "In our study of Lady Gaga followers, we found that she uses social media not for promotion but rather as a communication tool with her fans. She shares personal and 'insider' information through social media and develops feelings of intimacy with her followers. By revealing her embrace of her own differences and unusual behaviors she allows her followers to embrace their own differences."

Click and her team found in some cases emotional support was a matter of life or death. Researchers interviewed several fans who identified as gay, who had eating disorders, who considered themselves different or who were taunted relentlessly. They reported that Gaga instilled strength in them through her acceptance of their differences, which gave them a reason to live. In addition, the social support network Lady Gaga fosters encourages her followers to be more charitable to each other, Click said. Often fans create support communities that allow her followers to encourage and inspire others in times of difficulty.

"We found that among the more salient themes that emerged from our research was that participants' perceived relationships with Gaga affected how close they felt to her," Click said. "They felt that she is the voice who celebrates their differences instead of mocking them, and this was a very positive thing."

Researchers conducted one-on-one interviews with 45 self-identified "Little Monsters," or followers of Lady Gaga, who ranged in ages from 14 to 53, were equally male and female and who equally identified as gay or straight. Using software including Skype and Google Chat to communicate with followers from the U.S., Australia, Europe, Asia and Africa, among others, researchers asked how social media impacted their interest in and relationship to Lady Gaga. Researchers also asked interviewees about their feelings toward Lady Gaga's social activism.

The research, "Making monsters: Lady Gaga, fan identification, and social media," was conducted by Click and graduate students, Hyunji Lee and Holly Willson Holladay, both in the Department of Communication. Their work was published in the journal Popular Music and Society, a peer-reviewed social scientific journal. Click and her team are working on a second piece that examines Lady Gaga's political activism and how she encourages her Facebook and Twitter followers to be more active in the political system.


'/>"/>

Contact: Jeff Sossamon
sossamonj@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

Related medicine news :

1. Phobia Release Program Review
2. How This Program Helps People Get Rid of Their Social Anxiety Disorders Easily – Vinamy
3. Rf Safe Launches Social Deal Savings On Smart Phone Radiation Safety Accessories
4. Social Security Field Offices To End Some Services, Allsup Reports
5. Business Intelligence (Mobile, Social, Cloud, Traditional) Market Worth $20.81 Billion by 2018 - New Report by MarketsandMarkets
6. Donation by Best Drug Rehabilitation’s CEO Per Wickstrom to Help Detroit’s Cass Community Social Services (CCSS) Make the Holidays Brighter for Children
7. Social Intelligence Leader, Binary Fountain, Appoints Ramu Potarazu as CEO
8. Corporate Messaging Tool DeskAlerts Discovers Modern Companies Can’t Live Without Corporate Social Media
9. SocialWellth™ and Validic Launch Unique Digital Experience for the “Quantified Self” Movement
10. Study: Majority of epilepsy surgery patients enjoy improvement in their physical and social well-being
11. Video Project Shared Via Social Media Gives Hope and Help to Couples Struggling with Infertility
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Social media helps users embrace differences and provide support to one another, MU study finds
(Date:10/12/2017)... Bethesda, MD (PRWEB) , ... October 12, 2017 , ... ... Award of Excellence to Carol Friedman, PhD, FACMI, during the Opening Session of AMIA’s ... 4 – 8. , In honor of Morris F. Collen, a pioneer in the ...
(Date:10/12/2017)... ... 2017 , ... Dr. Parsa Mohebi, the Los Angeles based ... the newly revamped Cosmetic Town journal section, featuring articles written by ... as Follicular Unit Extraction (FUE). , Dr. Mohebi says “I enjoy ...
(Date:10/12/2017)... ... 2017 , ... On Saturday, October 21, the Health & Wellness Center at ... raise money for the American Heart Association Heart Walk. Teams of up to 10 ... to keep their treadmills moving for 5 hours. Treadmills will start at 7:00 p.m. ...
(Date:10/12/2017)... BALTIMORE (PRWEB) , ... October 12, 2017 , ... ... average of $3,296 in property taxes a year. In some states—like New York, ... higher. , By contrast, many overseas retirement havens have extremely low property-tax rates, ...
(Date:10/12/2017)... CHICAGO (PRWEB) , ... October ... ... innovator in life sciences content management, presents its enhanced Pepper Flow promotional ... Oct. 16 -18, 2017. Pepper Flow’s increased insight-driven capabilities help marketers streamline ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... The Rebound mobile app is poised to become a vital ... prescription drug addiction. The app empowers users to develop an ... their dosage in a safe, controlled manner while maximizing well-being. ... 100,000 people to sign up will enjoy 3 months of ... ...
(Date:9/27/2017)... , Sept. 27, 2017  Commended for their devotion to ... awards. Ranked as number one in the South Florida Business ... in Inc. 5000 yearly list, the national specialty pharmacy has ... Armando Bardisa will soon be honored by SFBJ as ... Set to receive his award in October, ...
(Date:9/25/2017)... 25, 2017  EpiVax, Inc., a leader in ... immune-engineering today announced the launch of EpiVax Oncology ... personalized therapeutic cancer vaccines. EpiVax has provided $500,000 ... to enabling technologies to the new precision immunotherapy ... EpiVax Oncology as Chief Executive Officer. Gad brings ...
Breaking Medicine Technology: