Navigation Links
Social media helps users embrace differences and provide support to one another, MU study finds
Date:1/10/2014

COLUMBIA, Mo. According to recent statistics, more than 175 million tweets are sent daily, and 11 accounts are created every second on Twitter. One celebrity who boasts the highest amount of global subscribers is singer Lady Gaga who enjoys more than 40 million Twitter followers. Now, University of Missouri communication researchers have found that online social media gives users an outlet to embrace their differences and provide emotional support to others while deepening perceived relationships they feel they have with celebrities.

"Our work tends to focus on studying audiences who are maligned or consider themselves awkward," said Melissa Click, assistant professor of communication in the MU College of Arts & Science. "In our study of Lady Gaga followers, we found that she uses social media not for promotion but rather as a communication tool with her fans. She shares personal and 'insider' information through social media and develops feelings of intimacy with her followers. By revealing her embrace of her own differences and unusual behaviors she allows her followers to embrace their own differences."

Click and her team found in some cases emotional support was a matter of life or death. Researchers interviewed several fans who identified as gay, who had eating disorders, who considered themselves different or who were taunted relentlessly. They reported that Gaga instilled strength in them through her acceptance of their differences, which gave them a reason to live. In addition, the social support network Lady Gaga fosters encourages her followers to be more charitable to each other, Click said. Often fans create support communities that allow her followers to encourage and inspire others in times of difficulty.

"We found that among the more salient themes that emerged from our research was that participants' perceived relationships with Gaga affected how close they felt to her," Click said. "They felt that she is the voice who celebrates their differences instead of mocking them, and this was a very positive thing."

Researchers conducted one-on-one interviews with 45 self-identified "Little Monsters," or followers of Lady Gaga, who ranged in ages from 14 to 53, were equally male and female and who equally identified as gay or straight. Using software including Skype and Google Chat to communicate with followers from the U.S., Australia, Europe, Asia and Africa, among others, researchers asked how social media impacted their interest in and relationship to Lady Gaga. Researchers also asked interviewees about their feelings toward Lady Gaga's social activism.

The research, "Making monsters: Lady Gaga, fan identification, and social media," was conducted by Click and graduate students, Hyunji Lee and Holly Willson Holladay, both in the Department of Communication. Their work was published in the journal Popular Music and Society, a peer-reviewed social scientific journal. Click and her team are working on a second piece that examines Lady Gaga's political activism and how she encourages her Facebook and Twitter followers to be more active in the political system.


'/>"/>

Contact: Jeff Sossamon
sossamonj@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

Related medicine news :

1. Phobia Release Program Review
2. How This Program Helps People Get Rid of Their Social Anxiety Disorders Easily – Vinamy
3. Rf Safe Launches Social Deal Savings On Smart Phone Radiation Safety Accessories
4. Social Security Field Offices To End Some Services, Allsup Reports
5. Business Intelligence (Mobile, Social, Cloud, Traditional) Market Worth $20.81 Billion by 2018 - New Report by MarketsandMarkets
6. Donation by Best Drug Rehabilitation’s CEO Per Wickstrom to Help Detroit’s Cass Community Social Services (CCSS) Make the Holidays Brighter for Children
7. Social Intelligence Leader, Binary Fountain, Appoints Ramu Potarazu as CEO
8. Corporate Messaging Tool DeskAlerts Discovers Modern Companies Can’t Live Without Corporate Social Media
9. SocialWellth™ and Validic Launch Unique Digital Experience for the “Quantified Self” Movement
10. Study: Majority of epilepsy surgery patients enjoy improvement in their physical and social well-being
11. Video Project Shared Via Social Media Gives Hope and Help to Couples Struggling with Infertility
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
Social media helps users embrace differences and provide support to one another, MU study finds
(Date:10/13/2017)... , ... October 13, 2017 , ... ... the certification process to promote standards of excellence for the field of eating ... for March 22 – 25, 2018 in Orlando, Florida at the Omni Resort ...
(Date:10/13/2017)... ... , ... Apple Rehab Shelton Lakes , which specializes in the delivery ... as part of a disaster drill on October 3rd. , Apple Rehab participated with ... Manager, as well as the Connecticut Long Term Care Mutual Aid Plan (LTC-MAP). ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... Global Healthcare ... scenic Alexandria Park in Milford, NJ. This free event, sponsored by Global Healthcare ... activity. The fun run is geared towards children of all ages; it is ...
(Date:10/13/2017)... (PRWEB) , ... October 13, 2017 , ... “The Journey: ... faced every danger possible to save lost souls in the Philippines. “The Journey: From ... Carole is a dedicated teacher of the Bible. She has taught all ages and ...
(Date:10/12/2017)... ... , ... Planet Fitness, one of the largest and fastest growing franchisors and ... flagship location in Covington, LA at 401 N. U.S. Highway 190, in January of ... Depot in the Holiday Square shopping center. Its location allows it to serve both ...
Breaking Medicine News(10 mins):
(Date:10/5/2017)... Oct. 5, 2017  In response to the ... and Maxillofacial Surgeons (AAOMS) released prescribing recommendations that ... be used as a first-line therapy to manage ... Recognizing the value and ... Paper "Opioid Prescribing: Acute and Postoperative Pain Management" ...
(Date:10/4/2017)... Oct. 4, 2017 OBP Medical ... illuminating medical devices, today announced regulatory approval from ... Agency (or Agência Nacional de Vigilância Sanitária (ANVISA)) ... cordless surgical retractor with integrated LED light source ... illumination and exposure of a tissue pocket or ...
(Date:10/2/2017)... -- AllianceRx Walgreens Prime, the combined central specialty pharmacy and ... manager Prime Therapeutics LLC (Prime), today officially began the ... of new signage at its headquarters in ... few other company-owned facilities across the country. This also ... whom will begin to see the AllianceRx Walgreens Prime ...
Breaking Medicine Technology: