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Social marketing changes with times to promote social change
Date:5/25/2010

Tampa, FL (May 25, 2010) -- Fasten your seatbelt. Get that flu shot. Eat more fruits and vegetables. Turn off the light when you're not in the room. Save money for your retirement.

There is no limit to the behaviors and attitudes that social marketing can seek to influence. When public health, marketing and environmental science professionals from across the world gather next month for the 20th Anniversary Social Marketing in Public Health Conference, Milestones in Social Marketing: Past, Present & Future, they will discuss how the field is changing and expanding its reach to promote large-scale social change. The integration of digital technology and social media into social marketing will be part of the discussion.

Sponsored by the University of South Florida (USF Health) in collaboration with the Academy for Educational Development, the conference will be held June 11 and 12, 2010, at the Sheraton Sand Key Hotel in Clearwater Beach, FL.

"Our conference is the longest-running social marketing event in the world," said James Lindenberger, director of the Center for Social Marketing at the USF College of Public Health. "Over the last 20 years USF and its public health practitioners have built strong relationships with thousands of conference participants who continue to share what they've learned and to advance social marketing in areas like chronic disease, obesity prevention, smoking cessation, sexual health and global health."

The conference kicks off with a presentation by three early pioneers of social marketing Philip Kotler, PhD; Alan Andreasen, PhD; and Bill Novelli. Collectively known as the "founding fathers of social marketing," they will give their perspectives on how the field has evolved internationally and in the United States.

Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University, is considered one
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Contact: Jim Lindenberger
jlindenb@health.usf.edu
813-974-3603
University of South Florida Health
Source:Eurekalert

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