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Social Media Optimization: Casey Gollan Shows Businesses How to Get the Most Out of Social Networking
Date:7/10/2013

s search engines have been including social aspects in the results. A major change was adding video previews from YouTube and other video websites. Google also shows +1 counts in the search results. Social media sites themselves are search engines with individuals using Twitter, Facebook and YouTube to find social media content.

Everything a company posts on a social network can earn attention through search and people are searching for specific keywords, explains the business coach. When targeting a specific keyword for PPC and SEO companies should also create Twitter posts, Facebook posts and maybe even a Pinterest image for the keyword. The keywords should also be in the post’s title.

Different social communities are interested in different forms of content. A blog post could perhaps be turned into a video for YouTube or an infographic for Twitter. Every social network is different. Twitter has become a way for individuals to get immediate news. Facebook is a place for family and friends to stay in touch with each other. Instagram is an app that allows regular photographers to create amazing photos with a few simple steps.

Businesses can try to invest in every social network, but a more practical approach is to invest their time in one, two or maybe three networks:

  •     Facebook is the biggest social network. Businesses have found success gaining large followings on Facebook in a variety of industries. Facebook users like to share photos and they also like to argue.
  •     Twitter has become news-focused, but content of all kinds is shared there, including marketing content.
  •     LinkedIn is an online network for professionals. The site is now more than just an online resume. Users can join groups and can share content as
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