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Social Media Optimization: Casey Gollan Shows Businesses How to Get the Most Out of Social Networking
Date:7/10/2013

(PRWEB) July 10, 2013

In his updated bulletin Social Media Optimization: How to Get the Most Out of Social Networking businesses will learn how to start optimizing straight away.

Says leading Australian business coach Gollan: “Social media optimization involves everything your business does to acquire more customers through social media. The content you create for the various social networking sites all needs to be optimized to ensure it is found by your target customers.

“Determine the social media sites that are the best fit for your company. Once you have that determined get to work creating content. From there you can socialize your company website so content can be shared and found across the web.

“Continue the practice of creating content and you’ll see benefits from both social media and search. In the new online world search and social work together and if you optimize correctly you'll see tons of traffic and new business.”

Business consultant Gollan points to the fact that in order to earn a purchase or conversion businesses no longer simply push messages out to customers. That’s because today the customer has more control (this new phenomenon is referred to as the ‘customer journey’).

The customer is in fact independently researching online and looking for input from friends, experts and even strangers regarding purchases. Companies that understand this journey are getting involved during the entire process – which is where social media comes in. Social media is part of the early stages (and the later stages) of the buyer’s journey.

Search and social are now connected. Over the last few year
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