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Social Media Manager: Casey Gollan’s Guide to Finding the Right Person
Date:8/12/2013

(PRWEB) August 13, 2013

“Hiring a social media manager can be a tall order to fill because social media is quickly producing a steady field of savvy marketers and specialists that cater to the vast networks that comprise social media, says business coach Gollan.

“Finding the right candidate will require that you understand your own company needs, goals and budget for growing your brand online.

“Once you have a foothold of those metrics, then you can comfortably implement several of the strategies above for selecting a social media manager to be the voice of your ambitious and growing brand.”

In his tip sheet Social Media Manager: Casey Gollan’s Guide to Finding the Right Person, the Australian business coach admits that social media is still relatively new which could account for lack of investment in the area. But the best traits in a social media manager are the same as those found in traditional managers, he insists.

Today mobile use is pushing social use even higher among Internet users. As a result social media is a way for companies to earn new customers – provided they have the correct strategy in place. But in order to develop and implement a strategy a manager is needed.

A social media manager is the “online voice” of a business, says company mentor Gollan, so it’s important a company is confident that person will be able to speak for the brand. As a company, that voice must be one that is responsive, service oriented and engaging.

Most companies have been getting by with the people they have on staff. These employees will update social accounts like Facebook and Twitter,
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