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Social Media Driving Leads & Sales, New Report Shows
Date:5/19/2010

ng for the reviews is 4.8 out of 5 stars.

Importantly, the companies highlighted in the report did not pay or provide other financial incentives to get Advocates to spread positive WOM and help generate sales. These companies are simply tapping into Advocates’ authentic enthusiasm and harnessing it to drive measurable business results via the Zuberance Advocate Platform.

“These companies are proving that it is indeed possible to generate qualified leads and sales from social media by leveraging Brand Advocates as a sales and marketing channel,” said Rob Fuggetta, founder and CEO of Zuberance. “The key is to make it easy for Advocates to spread positive Word of Mouth, and easy for marketers to track and optimize advocacy results,” Fuggetta stated.

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Read the full story at http://www.prweb.com/releases/2010/05/prweb3984404.htm.


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