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Social Media: Casey Gollan’s tip sheet on Creating a Policy for Business
Date:8/19/2013

ed on some of the major brand social media policies available. That policy document should be based on the mission of the company while its core values hold true in every aspect of the business and for every employee. Meanwhile the following are excerpts from the social media guidelines section of the policy:

Social Media Guidelines

  •     Personal accounts and business-related accounts can be established. Use best judgment when creating an account.
  •     Any information published online should not be confidential to the company.
  •     Employees should clearly identify themselves should they wish to publish any information relating to the company.
  •     Copyright must be respected, as well as company trademarks
  •     No posting should violate the code of conduct relating to harassment or bullying.
Social Media Use at Work
  •     Productivity remains a key component of success at the company. Employees have freedom at the company while working to use social media for both personal and professional reasons. Employees are still held to productivity standards for any reason including social media use.
  •     Online activity on company equipment and networks is monitored for safety. Remember that your activity is being monitored.
  •     Be respectful and safe while using company equipment and networks for online activity.

Find more social media promotion advice for business and other company coaching tips at Casey Gollan’s website right here.

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