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Social Media: Casey Gollan’s tip sheet on Creating a Policy for Business
Date:8/19/2013

edia policy to differ from similar policies in the office, says business guru Gollan.

Some common items might include:

  •     Harassment and bullying are not allowed in any form
  •     Make sure opinions are expressed as personal and not of the company
  •     Respect privacy of others

The above is common sense and used by most human resource departments. Even small companies have guidelines and policies for employees so use them to help create the company’s social media policy.

Meanwhile, employees should be advised that should company productivity suffer then freedom to use social media will cease.

Encourage Community
One way a company can encourage community is by setting up personal accounts which are connected to the company. Ask employees to ‘like’ the company on ‘Facebook’ or add the company as their employer on LinkedIn. Start a company blog and share news from within the company.

Employees already have their own community says business adviser Gollan.They talk in person at the office. They become friends outside of work. A company can tap into this community with social media to enhance the overall effect.

The Difference Between Personal and Business
US footwear company Zappos was one of the first companies to jump fully into social media with Twitter. The company had employees that would use the Zappos name in their Twitter usernames. Now the company has an app that feeds tweets with links to the company site.

Gollan has created a social media policy template bas
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