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Social Intelligence Leader, Binary Fountain, Appoints Ramu Potarazu as CEO

McLean, VA (PRWEB) December 18, 2013

Effective immediately, Ramu Potarazu will have complete oversight of the strategic direction and expansion of Binary Fountain, an enterprise social intelligence company. He will focus on rapidly growing the company’s market share in the Healthcare sector while developing strategies for additional targeted sectors including Education, Media and Multi-Dwelling Unit (MDU) on a global basis.

Binary Fountain is a social intelligence company that extracts operational feedback from customers and distills the data into actionable insights. The cloud-based technology platform enables organizations to integrate both social media content and survey data into their operational decision-making processes resulting in better customer engagement and quality of services.

Potarazu brings more than 20 years of executive management experience, including 7 years as the CEO and co-founder of Avail Media, now Vubiquity, and most recently as a venture partner at Columbia Capital. During his tenure at Vubiquity, he grew revenue from $0 to $250 million annually, while also acquiring over 700 customers globally. Prior to Vubiquity, he was President and COO of Intelsat, Ltd., a $1.2 billion global company that provides telecommunications products and services to customers in the Media & Entertainment, Network Services and Government Services sectors.

During his tenure at Intelsat, Potarazu built a worldwide presence in more than 220 countries by restructuring the company's commercial organizations and creating an international customer-centric organization. Through this tenure, he had raised investment dollars ranging from $5 million to $6 billion for inorganic and organic growth. Potarazu has served on the boards of WildBlue, the John's Hopkins Advisory Board, and the American Red Cross National Capital Area. He currently serves as Vice Chairman of the Vubiquity board, and also sits on the board of Children's National Medical Center. Mr. Potarazu was selected as among the Top 20 CIO's in 1998 by CIO Magazine and honored as 2010 Entrepreneur of the Year® by Ernst & Young for Technology, Eastern Division. Vubiquity was also named by Deloitte as one of the Top 50 growing companies under his leadership.

"We are incredibly thrilled that Ramu has joined Binary Fountain. He brings tremendous energy, vision, and passion. We are confident that under his leadership Binary Fountain will develop a new genre of social business intelligence solutions. He is an exceptionally competitive leader, shares our values on innovation and has the desire to create a world class services company,” said Jitendra Vyas, co-founder and Chairman.

“I am excited to join Binary Fountain and look forward to working with the team to be a market leader and industry disruptor in social data analytics,” Potarazu said. “We have the ability to change how customer feedback can directly enrich the bottom line of any organization. We also have an opportunity to bring perpetual value to our customer base as we increase our market position on a global basis. I look forward to working with the Binary Fountain team to continue pioneering social intelligence.”

Binary Fountain’s enterprise suite of industry-specific social intelligence solutions enables leading organizations to improve the customer experience across all touch points. Marketing, operations, and executive leadership use Binary Fountain to listen to, understand and take action on ever-changing customer sentiments to benchmark performance against competitors and increase and sustain customer loyalty, profits and market share. Binary Fountain’s flagship offering is a real-time solution that mines credible customer feedback from social media and enterprise systems to equip brands, regions, and units with the actionable insights needed to improve guest satisfaction and loyalty, increase revenue and drive sustainable bottom-line results.

Presently, a number of customer satisfaction focused organizations rely on Binary Fountain to understand the customer perspective, act upon it and drive comprehensive operational intelligence throughout the service organization. To date, Binary Fountain has processed well over 3.5 million reviews for over 1400 locations.
For more information, visit or e-mail awalia(at)BinaryFountain(dot)com

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