FITCHBURG, Mass., April 3, 2008 /PRNewswire-FirstCall/ -- Integrated Pharmaceuticals, Inc. (OTC Bulletin Board: INTP) announced today that Snack Brothers Inc., a distributor servicing more than six hundred retail outlets including thirty schools and two colleges in Eastern Ohio and Western Pennsylvania has agreed to carry the new mineral enhanced bottled water: HEALTHYCAL+.
"We are very pleased to carry this new and unique beverage. It addresses a product category that savvy buyers, both wholesale and consumer, want today -- a non-carbonated, zero calorie, non-flavored drink that has substantial health benefits and tastes like pure water. It's hydration plus minerals without sweeteners. Because it has 100% absorbable Calcium and Magnesium in every bottle, we see the target market as primarily women and men 35 to 65 years of age, But, I also think it will be a big winner at schools we represent too. Great tasting water with calcium for growing bones and magnesium for active bodies -- educators and parents should embrace that," said Ed DeCeaser, president of Snack Brothers.
High demand for HEALTHYCAL+ water was anticipated. Numerous studies have addressed the health benefits of calcium and magnesium in soft water, including recent reports by the American Society for Nutrition, The World Health Organization and the US National Academy of Science. "We are thrilled to be the company to bring this new, exciting water product to consumers," said Pete Featherston, president of IntePharm.
Every 20-ounce bottle of HEALTHYCAL+ is highly fortified with
approximately 170mg of Calcium and 17mg of Magnesium plus electrolytes.
HEALTHYCAL+ uses the power of IntePharm's proprietary technology to fortify
pure water with high amounts of minerals without altering its taste. The
minerals are 100% absorbable. Other foods and beverages can benefit too.
"We are doing this with pure water to demonstrate the power of our
technology. Just imagine how other food manu
|SOURCE Integrated Pharmaceuticals, Inc.|
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