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Smoothie King Expansion Signals International Trend Toward Healthy Living
Date:7/29/2009

rs are just now starting to focus attention on health and fitness, and Smoothie King can help foster that trend and help consumers reach their fitness and health goals."

Signaling an International Trend

Consumption of healthier food and beverage choices is on the rise in the U.S., with the nutritional smoothie market expected to grow 10-13 percent over the next five years. But the trend is also an international phenomenon.

"There is a global trend toward healthy alternatives," said Cindy Kuhnau, Smoothie King's co-founder and senior executive vice president. "The trend is more pronounced in some markets over others, but there is a growing trend that has staying power and hits our product sweet spot of high-quality meal replacements."

That's why the vision for Smoothie King is to continue to expand into international markets, with the goal of reaching 10,000 stores worldwide. "We are prepared to move forward, but we are taking our time to locate the best markets for the brand, and to forge relationships with partners in whom we have great confidence," said Mrs. Kuhnau. "Our chief concern is in joining with partners who are willing to invest not only in our business, but in our philosophical system of making healthy alternatives a real option for all consumers."

Overall, Smoothie King opened 103 new stores last year and continues to expand with 34 stores opened since January 2009. Serving up a variety of healthy function-based smoothies, Smoothie King offers cutting-edge nutritional products and snacks in more than 600 locations across the globe.

About Smoothie King Franchises Inc.

Smoothie King is a privately held, New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King offers guests the original nutritional fresh-blended smoothie and health
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SOURCE Smoothie King
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