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Smoothie King Expansion Signals International Trend Toward Healthy Living
Date:7/29/2009

NEW ORLEANS, July 29 /PRNewswire/ -- Smoothie King, the 1973 originator of the nutritional fruit smoothie, is showing its pioneering spirit again by leading the way to making healthy alternatives and high-quality meal replacements available to consumers in Japan.

Consumers in Tokyo will be the first in Japan to enjoy the Smoothie King lineup of nutritious products, with the first store planned to open in 2010. Japan makes sense as the latest Smoothie King market, because there is an opportunity to fill in the market's gap for fruit smoothie options.

"Japan has historically been on par with the West for being a nation of early adopters of new products and cultural trends, and Japan already has a strong trend toward healthy diet and fitness," said Steve Kuhnau, Smoothie King's co-founder and CEO.

For its expansion into Japan, Smoothie King has partnered with Smoothies Asia Co. LTD, which is headed by Smoothie King's brand operator in Korea, Sung Wan Kim. Mr. Kim has been successful in developing 57 stores in the Republic of Korea, operating through his joint venture with Pacific Smoothies and Smoothies Korea.

"Smoothie King combines a cutting-edge concept with an extensive product offering that we believe will tap into the trend toward healthy living in Japan," said Kim. "We're looking forward to introducing Japan to the nutritious and great-tasting products of Smoothie King."

Smoothie King first opened internationally in Seoul, South Korea in 2003. "Personal fitness and healthy diet has been and remains very important to the people of South Korea, plus the market has the population volume we need to make it a good fit for the Smoothie King brand," said Kuhnau.

The company also recently announced its expansion into Egypt with 20 stores planned to open there in the next few years. Kuhnau stated, "Egypt consume
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