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Smoking in Movies Linked to Kids Lighting Up
Date:1/8/2008

"So even if parents are doing a good job protecting their children from 'R'-rated movies, they still need to pay attention to the 'G,' 'PG,' and 'PG-13' movies."

Titus-Ernstoff said concerned parents could try to pre-screen new movies for smoking scenes by checking out such Web sites as www.kids-in-mind.com for detailed film descriptions.

Danny McGoldrick, vice president of research with the non-profit Campaign for Tobacco-Free Kids, described the new study as "very strong" in terms of both its approach and findings.

"This adds to the already existing evidence of the impact of smoking in the movies," he said. "And the last thing we need is for Hollywood to be helping the tobacco companies create a positive image around a product that ultimately kills half the people who use it, and a product whose vast majority of users start as children."

More information

To learn more, visit the Campaign for Tobacco-Free Kids.



SOURCES: Linda Titus-Ernstoff, Ph.D., professor, department of pediatrics, Dartmouth Medical School, Hanover, N.H.; Danny McGoldrick, vice president, research, Campaign for Tobacco-Free Kids, Washington, D.C.; January 2008 Pediatrics


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