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Smokers worldwide more likely to think about kicking their habit on Mondays
Date:10/28/2013

ding to Joanna E. Cohen, coauthor and Director of the Johns Hopkins Institute for Global Tobacco Control. "Campaigns for people to quit may benefit from shifting to weekly cues," said Cohen. "We know it takes smokers many quit attempts before they succeed, so prompting them to try again on Mondays may be an effective and easy to implement campaign."

Morgan Johnson, co-author and Research Director for The Monday Campaigns, which sponsored the research, added "whether it's scheduling staff hours or buying media time, you are better off reaching people when they're thinking about their smoking habit, and Monday seems to be an ideal time. Moreover, social support is an important factor in helping people quit smoking; knowing they are not alone when reaching out for information can help them follow- through on their intentions to quit."

With these findings, the team has opened up several new avenues of scientific study. "Our discovery of weekly rhythms in smoking cessation behaviors begs other investigators to think about possible mechanisms and other behaviors," said Benjamin Althouse, a Santa Fe Institute Omidyar Fellow. "Just what is it about the days of the week and how ubiquitous are these patterns?"

Regardless, the study has a compelling lesson for smokers, concluded Ayers. "If you're a smoker, just remember: quit this Monday. Everyone else is doing it."


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Contact: Beth Chee
bchee@mail.sdsu.edu
619-594-4563
San Diego State University
Source:Eurekalert

Page: 1 2

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