Navigation Links
Smokers worldwide more likely to think about kicking their habit on Mondays

SAN DIEGO, Calif. (Oct. 28, 2013)Forget New Year's; a study published today in the Journal of the American Medical Association, Internal Medicine found that Mondays are when smokers are most likely to think about quitting.

Researchers from San Diego State University, the Santa Fe Institute, The Monday Campaigns and the Johns Hopkins Bloomberg School of Public Health monitored global Google search query logs from 2008 to 2012 in English, French, Chinese, Portuguese, Russian, and Spanish for searches related to quitting, such as "help quit smoking," to examine weekly patterns in smoking cessation contemplations for the first time.

The study found that people search about quitting smoking more often early in the week, with the highest query volumes on Mondays, using a daily measure representing the proportion of quit smoking searches to all searches. This pattern was consistent across all six languages, suggesting a global

predisposition to thinking about quitting smoking early in the week, particularly on Mondays. English searches, for example, showed Monday query volumes were 11 percent greater than on Wednesdays, 67 percent greater than on Fridays, and 145 percent greater than on Saturdays. In total for all six languages, Monday query volumes were 25 percent higher than the combined mean number of searches for Tuesday through Sunday.

According to the study's lead author, San Diego State University's John W. Ayers the team's findings may upend the way health officials and clinicians approach smoking cessation. "Popular belief has been that the decision to quit smoking is unpredictable or even chaotic," said Ayers. "By taking a bird's-eye view of Google searches, however, we find anything but chaos. Instead, Google search data reveal interest in quitting is part of a larger collective pattern of behavior dependent on the day of the week."

Tapping into this collective mindset can impact programs designed to encourage quitting, according to Joanna E. Cohen, coauthor and Director of the Johns Hopkins Institute for Global Tobacco Control. "Campaigns for people to quit may benefit from shifting to weekly cues," said Cohen. "We know it takes smokers many quit attempts before they succeed, so prompting them to try again on Mondays may be an effective and easy to implement campaign."

Morgan Johnson, co-author and Research Director for The Monday Campaigns, which sponsored the research, added "whether it's scheduling staff hours or buying media time, you are better off reaching people when they're thinking about their smoking habit, and Monday seems to be an ideal time. Moreover, social support is an important factor in helping people quit smoking; knowing they are not alone when reaching out for information can help them follow- through on their intentions to quit."

With these findings, the team has opened up several new avenues of scientific study. "Our discovery of weekly rhythms in smoking cessation behaviors begs other investigators to think about possible mechanisms and other behaviors," said Benjamin Althouse, a Santa Fe Institute Omidyar Fellow. "Just what is it about the days of the week and how ubiquitous are these patterns?"

Regardless, the study has a compelling lesson for smokers, concluded Ayers. "If you're a smoker, just remember: quit this Monday. Everyone else is doing it."


Contact: Beth Chee
San Diego State University

Related medicine news :

1. Obese Workers Health Care Costs Top Those of Smokers
2. Half of Young Cigarette Smokers Also Smoke Pot: Survey
3. Exercise helps smokers to quit smoking, to remain smoke-free and to reduce the risk of death
4. Joint-Replacement Failure Rate Higher for Smokers: Studies
5. Hot Flashes More Likely for Certain Smokers, Study Says
6. Use of Smokers Lungs for Transplant Has Pros, Cons
7. Genes Might Help Some Smokers Kick the Habit
8. Graphic warning labels improve smokers recall of warning and health risks related to smoking
9. Graphic Cig Pack Labels Make Smokers Think, Study Finds
10. A better way to help high-risk pregnant smokers
11. New Electronic Cigarette Free Trial Kit Adds More Years to Smokers Life by Making it Easy to Quit Smoking
Post Your Comments:
(Date:6/25/2016)... ... June 25, 2016 , ... The temporary closing of Bruton Memorial Library on June ... , brings up a new, often overlooked aspect of head lice: the parasite’s ability to ... is not a common occurrence, but a necessary one in the event that lice have ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, ... at Work award to iHire in recognition of their exemplary accomplishments in worksite health ... annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... Marcy was in a crisis. Her ... would lash out at his family verbally and physically. , “When something upset him, he ... he would use it. He would throw rocks at my other children and say he ...
(Date:6/24/2016)... NY (PRWEB) , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin ... companies that call for a minimum wage raise to $12 an hour by 2020 and ... This will restore the lost value of the minimum wage, assure the wage floor does ...
(Date:6/24/2016)... ... June 24, 2016 , ... Strategic Capital Partners, LLC (SCP) ... obtaining investment capital for emerging technology companies. SCP has delivered investment events ... in more than a million dollars of capital investment for five companies. ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... June 23, 2016  MedSource announced today that ... e-clinical software solution of choice.  This latest decision ... value to their clients by offering a state-of-the-art ... relationship establishes nowEDC as the EDC platform of ... full-service clients.  "nowEDC has long been a preferred ...
(Date:6/23/2016)... 23, 2016 Research and Markets ... Market by Type (Organic Chemical (Sugar, Petrochemical, Glycerin), Inorganic ... Coating, Parenteral) - Global Forecast to 2021" report ... The global pharmaceutical excipients market is projected to ... of 6.1% in the forecast period 2016 to 2021. ...
(Date:6/23/2016)... Research and Markets has announced the addition of ... Forecast to 2022" report to their offering. ... date financial data derived from varied research sources to present ... impact on the market during the next five years, including ... sub markets, regional and country level analysis. The report provides ...
Breaking Medicine Technology: