Navigation Links
Smithfield(R) LEAN GENERATION(R) Announces DELI FOR THE CURE(TM)
Date:10/1/2007

SMITHFIELD, Va., Oct. 1 /PRNewswire-FirstCall/ -- Smithfield Deli Group announced today the creation of a new cause marketing deli campaign, titled DELI FOR THE CURE(TM).

(Logo: http://www.newscom.com/cgi-bin/prnh/20071001/NEM069-a )

(Logo: http://www.newscom.com/cgi-bin/prnh/20071001/NEM069-b )

(Photo: http://www.newscom.com/cgi-bin/prnh/20071001/NEM069-c )

SMITHFIELD(R) LEAN GENERATION(R) will become a major sponsor of breast cancer research, awareness and early detection by contributing up to $250,000 to support DELI FOR THE CURE(TM). Timed to coincide with October's National Breast Cancer Awareness Month, Smithfield Deli Group introduces the first comprehensive cause marketing program for supermarket delis designed to help retailers and Lean Generation(R) consumers save lives by contributing to this vital cause.

ABOUT DELI FOR THE CURE(TM)

This new effort will include all LEAN GENERATION(R) Deli items, and will be highlighted on all POS materials, consumer advertising, web and public relations activities. All LEAN GENERATION(R) products carrying the DELI FOR THE CURE(TM) mark will contribute 5 per pound on purchases, encouraging consumers to help support breast cancer research, awareness and early detection.

Breast cancer is the leading cancer among white and African American women according to the National Cancer Institute. The American Cancer Society indicates breast cancer incidence in women has increased from one in 20 in 1960 to one in eight today. Every three minutes a woman is diagnosed with breast cancer in the United States. "With the launch of DELI FOR THE CURE(TM), the Smithfield Deli Group joins with key retailers across the country to provide consumers with a powerful way to offer support for breast cancer research, awareness and early detection efforts with their deli purchases," stated Harry Tillman, Smithfield Deli Group's VP of Business Development.

ABOUT LEAN GENERATION(R) DELI

LEAN GENERATION(R) deli offers a full protein line of Ham, Roast Beef and Turkey products that meets consumers' needs for healthfulness as well as social consciousness. Available in both bulk and new "Single Slice At A Time" Re-closable Packaging, all LEAN GENERATION(R) deli products meet the American Heart Association guidelines for heart healthfulness, and Smithfield's guidelines for wholesomeness.

Today America faces increasingly prevalent health problems that impact all ages, races and lifestyles. Heart Disease kills more Americans annually than any other cause. Hypertension, diabetes and obesity, all growing health issues, can be linked to lack of exercise, overeating and unhealthy food choices. SMITHFIELD(R) LEAN GENERATION(R) products can be part of the solution.

SMITHFIELD(R) LEAN GENERATION(R) Hams are produced from genetic lines of exceptionally lean hogs producing a more consistent, higher-quality and leaner product. Other LEAN GENERATION(R) products are also all equally low in fat, cholesterol and sodium.

The new LEAN GENERATION(R) deli line, featuring DELI FOR THE CURE(TM) support, is being introduced to selected retailers beginning this month. Visit http://www.leangenerationdeli.com .

ABOUT SMITHFIELD FOODS, INC.

With sales of $12 billion, Smithfield is the leading processor and marketer of fresh pork and processed meats in the United States, as well as the largest producer of hogs. For more information, visit http://www.smithfieldfoods.com .


'/>"/>
SOURCE Smithfield Foods, Inc.
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. PM announces a new health care order for India
2. Ramdoss Announces Introduction of RCH-II
3. Britain Announces Third Transfusion Related Mad Cow Case
4. Gates Foundation Announces $287 Million In Grants Towards AIDS Vaccine
5. Tibet Announces the Dalai Lama’s Tour of South Americ
6. NHS announces further Cost cutting Measures
7. Indian PM Announces Of Setting Up India Study Center At Tashkent
8. PowderMed Announces Needle-Less Flu Vaccine
9. Malaysia Announces Prison term On People Donating HIV-Contaminated Blood
10. Australian Government Announces Survey To Tackle Childhood Obesity
11. New Zealand Announces 10-year Plan For Betterment Of Mental Health Care
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... Coveros, a leader in agile ... a contract by the Center for Medicare and Medicaid Services (CMS). The Enterprise ... use of Agile methodologies in a consistent and high value manner across CMS ...
(Date:10/12/2017)... ... October 12, 2017 , ... First Healthcare Compliance ... management, will showcase a range of technology and learning solutions at the 68th ... and Expo to be held October 14–18, 2017 at the Mandalay Bay Resort ...
(Date:10/12/2017)... ... October 12, 2017 , ... The company has developed ... consumer and regulatory authorities worldwide. From Children’s to Adults 50+, every formula has ... highest standard. , These products are also: Gluten Free, Non-GMO, Vegan, Soy ...
(Date:10/12/2017)... ... October 12, 2017 , ... Asante, a nationally ... care, have expanded their existing home health joint venture through an agreement, effective ... operating a joint venture home health company with Asante, delivering clinically integrated care, ...
(Date:10/12/2017)... ... 2017 , ... HMP , a leader in healthcare events and education, today ... Digital Award for ‘Best B-to-B Healthcare Website.’ Winners were announced during the Eddie & ... award competition recognizes editorial and design excellence across a range of sectors. This year’s ...
Breaking Medicine News(10 mins):
(Date:10/12/2017)... SAN DIEGO , Oct. 12, 2017   Divoti ... Medical Alert Jewelry up to the standard of the latest FDA ... (Launched: June 2017). Anyone in need of Medical ID ... Divoti Medical Alert Jewelry are engraved in terms of the ... ...
(Date:10/11/2017)... 2017  Hill-Rom Holdings, Inc. ("Hill-Rom") (NYSE: HRC), today ... Las Piedras, Puerto Rico , where ... Following a comprehensive ... minor structural damage, temporary loss of power and minimal ... completed, manufacturing operations have resumed, and the company expects ...
(Date:10/4/2017)... South Korea , Oct. 4, 2017  South ... its next-generation CPR training aide "cprCUBE" on Kickstarter. The ... chest compression during cardiac arrests with better efficiency compared ... It also offers real-time feedback on efficacy of the ... The crowdfunding campaign has a goal to raise $5,000. ...
Breaking Medicine Technology: