Smithfield(R) LEAN GENERATION(R) Announces DELI FOR TH...( SMITHFIELD Va. Oct. 1 /- Smithfie...),Health

SMITHFIELD, Va., Oct. 1 /PRNewswire-FirstCall/ -- Smithfield Deli Group announced today the creation of a new cause marketing deli campaign, titled DELI FOR THE CURE(TM).

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SMITHFIELD(R) LEAN GENERATION(R) will become a major sponsor of breast cancer research, awareness and early detection by contributing up to $250,000 to support DELI FOR THE CURE(TM). Timed to coincide with October's National Breast Cancer Awareness Month, Smithfield Deli Group introduces the first comprehensive cause marketing program for supermarket delis designed to help retailers and Lean Generation(R) consumers save lives by contributing to this vital cause.

ABOUT DELI FOR THE CURE(TM)

This new effort will include all LEAN GENERATION(R) Deli items, and will be highlighted on all POS materials, consumer advertising, web and public relations activities. All LEAN GENERATION(R) products carrying the DELI FOR THE CURE(TM) mark will contribute 5 per pound on purchases, encouraging consumers to help support breast cancer research, awareness and early detection.

Breast cancer is the leading cancer among white and African American women according to the National Cancer Institute. The American Cancer Society indicates breast cancer incidence in women has increased from one in 20 in 1960 to one in eight today. Every three minutes a woman is diagnosed with breast cancer in the United States. "With the launch of DELI FOR THE CURE(TM), the Smithfield Deli Group joins with key retailers across the country to provide consumers with a
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