Navigation Links
Smithfield(R) LEAN GENERATION(R) Announces DELI FOR THE CURE(TM)
Date:10/1/2007

SMITHFIELD, Va., Oct. 1 /PRNewswire-FirstCall/ -- Smithfield Deli Group announced today the creation of a new cause marketing deli campaign, titled DELI FOR THE CURE(TM).

(Logo: http://www.newscom.com/cgi-bin/prnh/20071001/NEM069-a )

(Logo: http://www.newscom.com/cgi-bin/prnh/20071001/NEM069-b )

(Photo: http://www.newscom.com/cgi-bin/prnh/20071001/NEM069-c )

SMITHFIELD(R) LEAN GENERATION(R) will become a major sponsor of breast cancer research, awareness and early detection by contributing up to $250,000 to support DELI FOR THE CURE(TM). Timed to coincide with October's National Breast Cancer Awareness Month, Smithfield Deli Group introduces the first comprehensive cause marketing program for supermarket delis designed to help retailers and Lean Generation(R) consumers save lives by contributing to this vital cause.

ABOUT DELI FOR THE CURE(TM)

This new effort will include all LEAN GENERATION(R) Deli items, and will be highlighted on all POS materials, consumer advertising, web and public relations activities. All LEAN GENERATION(R) products carrying the DELI FOR THE CURE(TM) mark will contribute 5 per pound on purchases, encouraging consumers to help support breast cancer research, awareness and early detection.

Breast cancer is the leading cancer among white and African American women according to the National Cancer Institute. The American Cancer Society indicates breast cancer incidence in women has increased from one in 20 in 1960 to one in eight today. Every three minutes a woman is diagnosed with breast cancer in the United States. "With the launch of DELI FOR THE CURE(TM), the Smithfield Deli Group joins with key retailers across the country to provide consumers with a powerful way to offer support for breast cancer research, awareness and early detection efforts with their deli purchases," stated Harry Tillman, Smithfield Deli Group's VP of Business Development.

ABOUT LEAN GENERATION(R) DELI

LEAN GENERATION(R) deli offers a full protein line of Ham, Roast Beef and Turkey products that meets consumers' needs for healthfulness as well as social consciousness. Available in both bulk and new "Single Slice At A Time" Re-closable Packaging, all LEAN GENERATION(R) deli products meet the American Heart Association guidelines for heart healthfulness, and Smithfield's guidelines for wholesomeness.

Today America faces increasingly prevalent health problems that impact all ages, races and lifestyles. Heart Disease kills more Americans annually than any other cause. Hypertension, diabetes and obesity, all growing health issues, can be linked to lack of exercise, overeating and unhealthy food choices. SMITHFIELD(R) LEAN GENERATION(R) products can be part of the solution.

SMITHFIELD(R) LEAN GENERATION(R) Hams are produced from genetic lines of exceptionally lean hogs producing a more consistent, higher-quality and leaner product. Other LEAN GENERATION(R) products are also all equally low in fat, cholesterol and sodium.

The new LEAN GENERATION(R) deli line, featuring DELI FOR THE CURE(TM) support, is being introduced to selected retailers beginning this month. Visit http://www.leangenerationdeli.com .

ABOUT SMITHFIELD FOODS, INC.

With sales of $12 billion, Smithfield is the leading processor and marketer of fresh pork and processed meats in the United States, as well as the largest producer of hogs. For more information, visit http://www.smithfieldfoods.com .


'/>"/>
SOURCE Smithfield Foods, Inc.
Copyright©2007 PR Newswire.
All rights reserved

Related medicine news :

1. PM announces a new health care order for India
2. Ramdoss Announces Introduction of RCH-II
3. Britain Announces Third Transfusion Related Mad Cow Case
4. Gates Foundation Announces $287 Million In Grants Towards AIDS Vaccine
5. Tibet Announces the Dalai Lama’s Tour of South Americ
6. NHS announces further Cost cutting Measures
7. Indian PM Announces Of Setting Up India Study Center At Tashkent
8. PowderMed Announces Needle-Less Flu Vaccine
9. Malaysia Announces Prison term On People Donating HIV-Contaminated Blood
10. Australian Government Announces Survey To Tackle Childhood Obesity
11. New Zealand Announces 10-year Plan For Betterment Of Mental Health Care
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... Apple Rehab Shelton ... staged a mock evacuation of the facility as part of a disaster drill on ... Echo Hose EMS and Shelton City Emergency Manager, as well as the Connecticut ...
(Date:10/13/2017)... ... , ... Yisrayl Hawkins, Pastor and Overseer at The House of Yahweh, has ... least understood books in the Holy Scriptures, Revelation. The Book of Revelation paints a ... centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins says that ...
(Date:10/12/2017)... , ... October 12, 2017 , ... ... services for healthcare compliance program management, will showcase a range of technology and ... for Assisted Living (NCAL) Convention and Expo to be held October 14–18, 2017 ...
(Date:10/12/2017)... ... ... The American College of Medical Informatics (ACMI) will present the 2017 Morris ... of AMIA’s Annual Symposium in Washington, D.C. AMIA’s Annual Symposium is taking ... in the field of medical informatics, this prestigious award is presented to an individual ...
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... Leading pediatric ... peers in Washington, D.C., for the 49th Congress of the International Society of ... Vice President of the Center for Cancer and Blood Disorders at Children’s ...
Breaking Medicine News(10 mins):
(Date:10/4/2017)... Mass. , Oct. 4, 2017  According to the Centers for ... the end of October . PhysicianOne Urgent Care is helping communities across ... Westchester, NY , by offering no-cost* flu shots through the ... as mandated by certain health insurance regulations. ... The best time to get a flu shot is by the ...
(Date:10/2/2017)... Mich. , Oct. 2, 2017 Diplomat ... 8th Day Software and Consulting, LLC , and ... 8th Day Software, based in Tennessee ... LLC. 8th Day expands EnvoyHealth,s service offerings for health ... development. "In an ...
(Date:10/2/2017)... , Oct. 2, 2017  AllianceRx Walgreens Prime, ... formed by Walgreens and pharmacy benefit manager Prime Therapeutics ... new brand, which included the unveiling of new signage ... , as well as at a few other company-owned ... new brand to patients, some of whom will begin ...
Breaking Medicine Technology: