Security network selected for Best Overall Integrated Marketing Campaign
Freeport, NY (PRWEB) April 8, 2009 -- Smith & Wesson Security Services is pleased to announce it has won the award for Best Overall Integrated Marketing Campaign at the 14th Annual SAMMY Awards.
Presented March 31, 2009, at the Venetian Resort Hotel Casino in Las Vegas, this highly coveted award honors Smith & Wesson Security Services' end-user marketing for its professionalism, originality and overall appeal, among many other factors.
"We're proud to be honored with this prestigious SAMMY Award, which is yet another testament of our dedication to our dealers," said Wayne Wahrsager, CEO of Smith & Wesson Security Services. "These marketing materials are designed specifically to help our dealers acquire more customers, and to provide those potential customers with the information they need to make an informed decision."
Smith & Wesson Security Services' integrated marketing campaign included print brochures, web sites, pocket folders, direct-mail postcards, newspaper ads, residential door hangers, and business cards, as well as the company logo itself.
The campaign was designed and executed by PulseDirect, a direct marketing firm based in Elizabethtown, Pennsylvania.
"Our teams worked closely with Smith & Wesson Security Services to create the exact image, approach and feel they were looking for," said Mark Scheetz, vice president of PulseDirect. "The result is a highly effective marketing campaign that not only sets the company apart from the competition, but also helps their dealers achieve their sales goals more easily."
The award for Best Overall Integrated Marketing Campaign was decided by a specific list of judging criteria, which included: overall central marketing theme used company-wide; appearance
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