Navigation Links
Smells like Christmas spirit
Date:11/25/2012

PULLMAN, Wash.Scientists and business people have known for decades that certain scentspine boughs at Christmas, baked cookies in a house for salecan get customers in the buying spirit. Eric Spangenberg, a pioneer in the field and dean of the Washington State University College of Business, has been homing in on just what makes the most commercially inspiring odor.

Spangenberg and colleagues at WSU and in Switzerland recently found that a simple scent works best.

Writing in the Journal of Retailing, the researchers describe exposing hundreds of Swiss shoppers to simple and complex scents. Cash register receipts and in-store interviews revealed a significant bump in sales when the uncomplicated scent was in the air.

"What we showed was that the simple scent was more effective," says Spangenberg.

The researchers say the scent is more easily processed, freeing the customer's mind to focus on shopping. But when that "bandwidth" is unavailable customers don't perform cognitive tasks as effectively, says Spangenberg.

Working with Andreas Herrmann at Switzerland's University of St. Gallen, Spangenberg, marketing professor David Sprott and marketing doctoral candidate Manja Zidansek developed two scents: a simple orange scent and a more complicated orange-basil blended with green tea. Over 18 weekdays, the researchers watched more than 400 customers in a St. Gallen home decorations store as the air held the simple scent, the complex scent or no particular scent at all.

The researchers noticed that one group of about 100 people on average spent 20 percent more money, buying more items. They had shopped in the presence of the simple scent.

In a series of separate experiments, WSU researchers had undergraduate students solve word problems under the different scent conditions. They found participants solved more problems and in less time when the simple scent was in the air than with the complicated one or no s
'/>"/>

Contact: Eric Spangenberg
ers@wus.edu
509-335-8150
Washington State University
Source:Eurekalert

Page: 1 2

Related medicine news :

1. Spirituality May Boost Mental Health: Study
2. Spirituality correlates to better mental health regardless of religion, say MU researchers
3. American Indian spiritual beliefs influential in spurring youth to avoid drugs and alcohol
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:1/22/2015)... For over 20 years, Dr. David Cruz of Cruz Chiropractic ... treated just about every type of injury that can result from ... same twenty-plus years, the team at Doctors on Liens ... possible doctor. With the combined breadth of experience between ...
(Date:1/22/2015)... (PRWEB) January 22, 2015 Yesterday, ... Bonilla (D-Concord) and Kristin Olsen (R-Modesto) were honored ... leadership in advancing biotechnology, biomedical science, medical device ... Olsen each received the “2014 Life Sciences Champion” ...
(Date:1/22/2015)... WASHINGTON, DC (PRWEB) January 22, 2015 ... conditions in vulnerable communities and cause financial distress to ... report by analysts at Howard University’s Center on Race ... of dollars in economic activity, payday loans at the ...
(Date:1/22/2015)... (PRWEB) January 22, 2015 Compare-autoinsurance.org has released a ... insured by an auto insurance policy . , Some ... policy. Clients should check the newly released blog post to see ... cars and dangerously damaged vehicles are some of the cars that ...
(Date:12/26/2014)... 2014 The US represents the largest market ... 2013, GlobalData’s forecast estimates that sales of branded therapies were ... to the high incidence of the disease, high drug treatment ... and China. Increased sales of CRC therapies over the forecast ...
Breaking Medicine News(10 mins):Health News:Industry Leading Chiropractor in Oceanside Joins the Doctors on Liens Network 2Health News:California Biomedical Community Honors Senator Holly Mitchell, Assemblymembers Susan Bonilla & Kristin Olsen 2Health News:California Biomedical Community Honors Senator Holly Mitchell, Assemblymembers Susan Bonilla & Kristin Olsen 3Health News:Howard University Spotlights the Economic Impact of Payday Lending in Southern States 2Health News:Some Vehicles Cannot Be Covered By An Auto Insurance Policy! 2Health News:US Colorectal Cancer Drug Market Analysis and Forecast to 2023 Report Available at ReportsnReports.com 2Health News:US Colorectal Cancer Drug Market Analysis and Forecast to 2023 Report Available at ReportsnReports.com 3Health News:US Colorectal Cancer Drug Market Analysis and Forecast to 2023 Report Available at ReportsnReports.com 4
... Christine Mummery, one of the worlds leading heart stem cell ... Dame Anne McLaren in the keynote lecture of the inaugural ... McLaren was an early pioneer of the study of embryonic ... of IVF treatments and stem cell techniques. , Prof Mummery ...
... natural fatty acids that is sometimes used as a weight-loss ... substances to prevent health problems that can follow rapid weight ... a compound naturally found in some meat and dairy products, ... a recent study in mice found that the hormone leptin ...
... to Complement Renowned Laboratory Information System, ... Inc. (OTC Bulletin Board: GLOB), an international,e-Health, ... its,Wyndgate Technologies(R) (Wyndgate) division has formed a ... CERN ), a,leading provider of healthcare ...
... MIAMI, April 9, 2008 Eurosport Active World, ... World, Corp. and,Eagle International Holdings Group, Inc. have ... Corp., whose common stock,trades on the "Pink Sheets" ... Inc. have merged. Subsequent to a 1000:1 reverse ...
... could be missed, harming long-term survival, study suggests , , ... analysis of breast cancer patient survival suggests it might ... node biopsies. , A team of New York City ... to be free of cancerous cells in their sentinel ...
... April 9, 2008 /Xinhua-PRNewswire-FirstCall/ -- Mindray,Medical International Limited ... marketer of medical devices in China with a ... Cheng, Mindray,s,executive vice president of strategic development and ... the JPMorgan 4th Annual China,Conference to be held ...
Cached Medicine News:Health News:Heart stem cell scientist to honor pioneering woman scientist in keynote speech 2Health News:Dietary oil may need help in avoiding any side effects of weight loss 2Health News:Dietary oil may need help in avoiding any side effects of weight loss 3Health News:Global Med Technologies(R), Inc. and Cerner Announce Strategic Alliance 2Health News:Global Med Technologies(R), Inc. and Cerner Announce Strategic Alliance 3Health News:Breast Cancer Lymph Node Biopsy May Need Closer Look 2Health News:Breast Cancer Lymph Node Biopsy May Need Closer Look 3Health News:Breast Cancer Lymph Node Biopsy May Need Closer Look 4Health News:Mindray to Attend the JPMorgan 4th Annual China Conference 2
(Date:1/23/2015)... Jan. 23, 2015   Leatt Corporation  (OTCQB: LEAT), a ... for all forms of sports, including extreme motor sports, ... announced today that the UISP Lega Motociclismo Lombardia, an ... riders to wear a neck brace during its racing ...
(Date:1/23/2015)... , Jan. 23, 2015 Tianyin Pharmaceutical Inc. (NYSE ... specializes in the development and sale of patented biopharmaceutical ... active pharmaceutical ingredients (API) today announced the business and ... operation. 1. Following the September 2014 JCM ...
(Date:1/22/2015)... - Pivotal Therapeutics Inc. (OTCQX:PVTTF; CSE:PVO), ("Pivotal" or the "Company"), a ... cardiovascular disease and overall health is pleased to provide you ... its outlook for 2015 from the CEO, Mr. Eugene ... would like to take this opportunity to share with you ...
Breaking Medicine Technology:Leatt Announces Neck Braces Now Required For Motocross/Minicross Racing In Italy 2Leatt Announces Neck Braces Now Required For Motocross/Minicross Racing In Italy 3TPI's JCM Updates on Import Registration for International Clients 2TPI's JCM Updates on Import Registration for International Clients 3TPI's JCM Updates on Import Registration for International Clients 4Pivotal Therapeutics: Year in Review and CEO Update 2Pivotal Therapeutics: Year in Review and CEO Update 3Pivotal Therapeutics: Year in Review and CEO Update 4Pivotal Therapeutics: Year in Review and CEO Update 5Pivotal Therapeutics: Year in Review and CEO Update 6Pivotal Therapeutics: Year in Review and CEO Update 7
... Nov. 10, 2010 NeoStem, Inc. (NYSE Amex: ... U.S. and China, announced today that Chief Executive Officer Robin ... developments at the Company at the LifeTech Capital Miami Medical ... Miami on November 12, 2010. In addition, Dr. Smith has ...
... Biotechnology Corporation ( www.generex.com ) (OTC Bulletin Board: ... subsidiary, Antigen Express, Inc. ( www.antigenexpress.com ), has been ... the United States Internal Revenue Service (IRS) and the ... the Patient Protection and Affordable Care Act of ...
Cached Medicine Technology:NeoStem to Present at LifeTech Capital Miami Medical Investors Conference 2Generex Oncology Awarded Two IRS Therapeutic Discovery Project Grants 2Generex Oncology Awarded Two IRS Therapeutic Discovery Project Grants 3
... The Calypte AwareTM HIV-1/2 OMT test ... in vitro immunoassay for the,detection of antibodies ... and Type 2 (HIV-2) in human oral,mucosal ... as a point-of-care aid in the clinical ...
... the first HbA1c control available with intact ... HbA1c procedure including the lysing of the ... ready-to-use liquid control with an open-vial stability ... of six months when refrigerated. A1c-Cellular is ...
...
...
Medicine Products: