Navigation Links
Smart Choices Program helps shoppers identify food and beverage choices
Date:8/5/2009

This summer, the Smart Choices Program TM will appear on hundreds of products in supermarkets and other retail outlets across the country. This first-ever uniform front-of-pack nutrition labeling program, developed by a diverse coalition of scientists, nutritionists, consumer organizations and food industry leaders is designed to promote public health by helping shoppers make smarter food and beverage choices within product categories.

Unlike nutrient scoring systems, rankings or store-based programs, the Smart Choices Program uses a single, green check mark on the front of the product package to provide "at-a-glance" assurance that a product has met strict science-based nutrition criteria derived from the Dietary Guidelines for Americans, reports from the Institute of Medicine and other sources of authoritative nutrition guidance. Qualifying products also will display a calorie indicator on-pack that identifies calories per serving and servings per container.

Participating companies with their own "better for you" nutrition labeling symbols have begun replacing them with the Smart Choices Program. Because of its scope and the science behind the new nutrition labeling system, this new program will bring clarity and consistency to the U.S. marketplace. Now shoppers will have a consistent program to identify smarter food and beverage choices, regardless of the stores they shop in or brands they buy.

"The coalition worked very hard to develop nutrition criteria that met the highest of standards and a symbol consumers would appreciate and recognize when making choices at the point of purchase," said Eileen T. Kennedy, DSc, RD, Dean of the Friedman School of Nutrition Science and Policy at Tufts University. "By providing a single, simple communication on the front of the package, the Smart Choices Program can help alleviate confusion in the supermarket and help today's busy shoppers make smarter choices for their families in store and at home."

Approximately 500 products from many of the nation's top brands, including ConAgra Foods, General Mills, Kellogg Company (US), Kraft Foods, PepsiCo, Sun-Maid, Tyson and Unilever (US), have already qualified for the Smart Choices Program designation in the program's 19 categories. By May 2010, more than 1,200 products will feature the symbol and calorie indicator.

"As a doctor of public health and registered dietitian, I know how challenging it can be for people to make good food and beverage choices and also keep calories in check, which is critical to both nutrition and healthy weight management," said Wendy Bazilian, DrPH, RD, nutrition expert and author of The SuperfoodRx Diet. "What is so great about the Smart Choices Program compared to other types of programs or systems is that it takes everything from fruits and vegetables to meals and desserts into consideration, which is critical to building healthy habits for the long-term."

Nutrition Criteria

To display the Smart Choices Program symbol, a food or beverage cannot exceed standards for specific "nutrients to limit" and, for most categories, must also provide positive attributes, such as "nutrients to encourage" or "food groups to encourage." Specific qualifying criteria were developed for 19 different product categories, such as beverages, cereals, meats, dairy and snacks.

Nutrients to limit: total fat, saturated fat, trans fat, cholesterol, added sugars and sodium

Nutrients to encourage: calcium, potassium, fiber, magnesium, vitamin A, vitamin C, vitamin E

Food groups to encourage: fruits and vegetables, whole grains, low fat or fat-free milk products


'/>"/>

Contact: Kim Metcalfe
kmetcalfe@webershandwick.com
American Society for Nutrition
Source:Eurekalert

Related medicine news :

1. Innovation to Unveil Next Generation of PharmASSIST SmartCabinet at NACDS Pharmacy & Technology Conference
2. Crisco(R) Announces the Crisco Live Smart, Cook Smarter Contest Winners
3. Smart for Life(TM) and THINADVENTURE(TM) Sponsor Brandon Flowers Youth Sports Camp
4. Smart Ideas at the Intersection of Transportation, Health, and Equity
5. Netsmart Technologies Acquires Pharmacy Management Software Company
6. Smart for Life(TM) Featured in Womans World Magazine
7. Smart Balance to Host Webcast/Conference Call on 2009 Second-Quarter Results
8. Netsmart Technologies Ranked in Healthcare Informatics Top 100
9. Smart for Life(TM) Introduces HeroFiber(TM) to Its Product Line
10. On Memory, Older Americans Outsmart the English
11. First Brain Health lndex Ranks America's “Brain Smarts” Based on 21 Indicators: D.C. Ranks No. 1
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/30/2017)... ... , ... An inventor and manicurist from Greet, S.C., wants to offer people a new way ... maintain clean and healthy feet, so I know the importance of proper foot care," he ... designed the FOOT-TRAN SYSTEM." , The FOOT-TRAN SYSTEM enables a user to clean and exfoliate ...
(Date:3/30/2017)... ... March 30, 2017 , ... This ... to President Trump expressing their support for an independent Vaccine Safety Commission. Five ... and one medical journalist, will hold a press conference at 9:00 AM ...
(Date:3/29/2017)... (PRWEB) , ... March 29, 2017 , ... In the ... to 300,000 people each year develop other types of metastatic brain tumors(3). Though most ... the brain(3). As efforts focus on finding more effective treatment options, the San ...
(Date:3/29/2017)... ... ... the main cause of hay fever in the United States, with an estimated 95 percent ... to July each year; with the worst time for sufferers being June and July. ... ) provide an effective defense against grass pollen; they are proven in independent studies to ...
(Date:3/29/2017)... St. Petersburg, FL (PRWEB) , ... March 30, 2017 , ... ... Often called the "Spice of Life" or "Wonder Spice", it has been used for ... extensive use in the East," says Heshelow, author of " Turmeric: How to Use ...
Breaking Medicine News(10 mins):
(Date:3/29/2017)... 29, 2017 Research and Markets has announced the ... Treated at Proton Therapy Centers & Forecast" report to their offering. ... The South Korean Proton ... market size in 2016. The Untapped Proton Therapy Market for ... in 2016. Proton Therapy plays an important role in ...
(Date:3/29/2017)... , March 29, 2017  Experts in the ... monitoring devices like  Soberlink Systems  as a model ... paper, published in early 2017, concluded that remote ... in managing patient recovery." The findings ... of Addiction Medicine, detail a range of variables ...
(Date:3/29/2017)... Calif. , March 29, 2017 ... for patients as the highest standard in quality ... Krypton Vision introduces its objective Wavefront-driven refraction technologies ... subjective approach. This enables an unprecedented level of ... - exceptional vision relegated to Topgun Navy fighter ...
Breaking Medicine Technology: