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Smart Balance to Bring Milk with More Taste and Less Fat to New York City and Albany Metro Areas and New England
Date:2/4/2009

Excellent Source of Omega-3s EPA/DHA and 170% Daily Requirement of Vitamin E

PARAMUS, N.J., Feb. 4 /PRNewswire-FirstCall/ -- Smart Balance, Inc. (Nasdaq: SMBL) today announced that it will launch Smart Balance(TM) Milk in supermarkets in the New York City and Albany metro areas and New England during the first quarter of 2009. Smart Balance(TM) Milk, available in four varieties and currently sold in Florida and Georgia, tastes rich and creamy, is low in saturated fat and is fortified with Omega-3 fatty acids, Vitamin E and added calcium and protein.

"We create products for health-conscious consumers who are in pursuit of delicious, flavorful food," said Greg Venner, executive vice president and chief consumer officer for Smart Balance, Inc. "Our milk comes in fat-free and 1% lowfat varieties -- all with added nutritional benefits. We think 2% drinkers will enjoy the creaminess of our fat-free varieties and whole milk drinkers will like the rich, creamy taste and lower fat content of our 1% lowfat varieties."

The company plans to introduce Smart Balance(TM) Milk to the New York City and Albany metro areas in February, followed by the New England region in March. Distribution in New England would include the following metro areas: Boston and Springfield, Mass.; Bangor, Portland and Presque Isle, Maine; Burlington, Vt.; Manchester, N.H.; Hartford, Conn. and Providence, R.I.

Smart Balance(TM) Milk is an excellent source of Omega-3s EPA/DHA, which are essential for supporting cardiovascular health, healthy brain function and overall health maintenance. As another added benefit, Smart Balance(TM) Milk delivers 170% of the recommended daily value of Vitamin E in each serving.

Smart Balance(TM) Milk, with no hormones added and no antibiotics,* is available in four varieties. The fat-free varieties have been developed to taste rich and creamy like 2%, and the 1% lowfat varieties have been formulated to taste as rich and creamy as whole milk.

  • Smart Balance(TM) Fat-Free Milk with Omega-3s & Vitamin E
  • Smart Balance(TM) Lactose-Free Fat-Free Milk with Omega-3s & Vitamin E
  • Smart Balance(TM) 1% Lowfat Milk with Omega-3s & Vitamin E
  • Smart Balance(TM) 1% Lowfat Milk with Natural Plant Sterols, Omega-3s & Vitamin E

Smart Balance(TM) 1% Lowfat Milk with Natural Plant Sterols, Omega-3s & Vitamin E is a new Milk product from Smart Balance, Inc. that is low in fat and offers 20% more calcium and 20% more protein than whole milk. Plus, it's packed with HeartRight(TM) -- Smart Balance, Inc.'s unique blend of heart healthier ingredients, including natural plant sterols that are clinically proven to help reduce cholesterol,** Omega-3s EPA/DHA to promote heart health and Vitamin E, a potent antioxidant.

* Smart Balance, Inc. uses milk produced from cows not treated with rBST or Beta-Lactam antibiotics. The FDA has found no significant difference from milk derived from rBST treated cows and those not treated.

** Foods containing at least 400mg per serving of plant sterols eaten twice a day with meals for a daily total intake of at least 800mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. A serving of Smart Balance(TM) 1% Lowfat Milk with the HeartRight(TM) bundle supplies 400mg of plant sterols.

About Smart Balance, Inc.

Smart Balance, Inc. (Nasdaq: SMBL) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol. The company's products include Smart Balance(R) Buttery Spreads, Milk, Butter Blend Sticks, Cream Cheese, Peanut Butter, Microwave Popcorn, Cooking Oil, Mayonnaise, Non-Stick Cooking Spray and Cheese. Smart Balance, Inc. is one of the fastest growing food companies in the United States, according to Nielsen sales figures. For more information about products and the Smart Balance(TM) Food Plan, visit www.smartbalance.com.


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SOURCE Smart Balance, Inc.
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