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Smart Balance Presented to the Consumer Analyst Group of New York
Date:12/11/2008

CEO Hughes Reviews Strategies and Progress

NEW YORK, Dec. 11 /PRNewswire-FirstCall/ -- Smart Balance, Inc. (Nasdaq: SMBL) announced that Stephen Hughes, Smart Balance Chairman and CEO, spoke at a meeting of the Consumer Analyst Group of New York (CAGNY) in New York, NY, at noon EST on Thursday, December 11, 2008.

Hughes spoke to financial analysts at the meeting about the Company's focus on the strategic leverage of its business model, progress since the May 2007 acquisition of GFA Brands and potential entries into new food categories. "We believe our virtual business model provides the opportunity for sustainable competitive advantage by leveraging the strength of the Smart Balance(R) brand, the experience of our small, focused internal team, and the assets and capabilities of our strategic external partners," said Hughes. "We have made considerable progress in building the Company's capabilities toward supporting a $500 million and ultimately a $1 billion dollar business. An example of strategic partnering is our research and development agreement with Brandeis University to help us enter into new categories which will provide growth in future years."

As part of its mission to provide superior tasting heart healthier alternatives, the Company has introduced exciting new products with added Omega-3's in the spreads category this year: buttery spreads with added Omega-3, extra virgin olive oil buttery spreads with Omega-3 and three varieties of a 50/50 butter/Smart Balance(R) buttery spread blend in stick format. In the first quarter of 2009, the Company will introduce Smart Balance(R) Heart Right(TM) buttery spread varieties with the added benefit of cholesterol reducing plant sterols. The Company will also introduce new varieties of Smart Balance(R) peanut butter sweetened with agave ne
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SOURCE Smart Balance, Inc.
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